Inbound marketing isn’t plug & play. Develop a cohesive strategy with an experienced team.
Waypost offers a wide variety of digital marketing services, but it is important to note that these services are not a la carte.
While we do all of the following services, these services are part of a program —and for a reason. They are part of a cohesive strategy. They are only truly effective when they are used in conjunction with one another.
However, this does not mean that every service is necessary for every company in every industry. We are not interested in selling you stuff you don’t need. We will take the time to learn about your company and discover your growth goals, and your proposed program will contain our best recommendations for getting you where you want to go.
Responsive Web Design & Development
Responsive web design is a vital element of web design today, wherein a website is created to “respond to” or re-size itself depending on the type of device being used to view it. The objective is to have one website with elements that respond differently when viewed on devices of different sizes. The result is an optimal viewing experience across a wide range of devices, such as desktop monitors, laptops, iPads, tablets, and smartphones.
Graphic Design & Branding
At Waypost, graphic design is a vital part of bringing your brand to life. While Google loves content, users need that content presented in a way that is visually appealing and compelling. And while you want your content to look great, great-looking content is largely worthless if it doesn’t convert. From our custom-designed websites to each and every call-to-action graphic we create, we use proven, data-driven best practices to present information in the way that your target audience will be most likely to respond.
Historically, the buyer’s journey was managed by the sales team, but the internet and Google have flipped the process upside down. Now, the buyer is in control and determines when they want info and how much of it they need to make an informed decision, which is why it is so important that you have the content they’re searching for at the ready before they even know they want it. Let polished site content, blog articles, social media posts, email newsletters, and landing pages nurture your leads until they are ready to take the next step.
Because time is money, today’s marketers need to be able to create their campaigns and set them on autopilot. This is where Marketing Automation comes in. From lead-nurturing email campaigns to social media posting and monitoring, keyword position tracking and a robust CRM, marketing automation takes the busy work out of marketing and allows us to focus more strongly on strategy. As Gold-Tier HubSpot partners, we are uniquely positioned to make the best use of this platform on behalf of our clients as well.
Search Engine Optimization
Despite popular belief, SEO is still a vital part of a cohesive digital marketing strategy. Without proper SEO, your website is a sign in the middle of the desert—it won’t matter how awesome it is, because no one is going to see it. Our SEO services like keyword research and tracking, content marketing, local search, analytics and reporting all work in tandem with all the other elements of your digital strategy to get people to your website so it can do its job.
The only guaranteed method to get your business at the top of the search engine rankings is Pay-Per-Click (PPC) advertising. With PPC, you control your budget and audience so you are sure that every dollar is going towards a quality click. So, if you think your business can benefit from targeted ad delivery that is flexible, measureable, and shows immediate results, you’re ready for a PPC campaign.
Social Media Marketing
Social media marketing provides an opportunity to build brand recognition, but it also provides your business the unique opportunity for market research that has never before been so readily available or inexpensive. With social media marketing, you’ll be able to actually dig in and find out what people are saying about your business, brand, product, or service. Beyond that, social media marketing is yet another way to spread your precious content across the web, and these social signals are vital for SEO.
Permission-based email marketing is one of the most cost-effective methods of marketing, and, therefore, should be a standard component if your inbound marketing strategy. Regular newsletters, promotions and announcements will keep your business fresh in your audience’s minds, and they'll appreciate the personalized and relevant information you're sending them. And as if that wasn’t great enough, email marketing systems also provide reporting on your campaigns so you can see who is opening, clicking, and sharing your content!
Posting regular blog articles will allow you to showcase your expertise, will give you a way connect with your market, and will ultimately drive up your rankings. And since Google is looking for consistently fresh, keyword-rich content that is shared across social media platforms, it has become MUCH harder to play catch up in the rankings game than it is to maintain first-page rankings. Now over 70% of consumers’ buying decisions are made prior to ever contacting a company, so if you’re not being found early in the buyer’s decision-making process, then it’s highly unlikely you will ever have an opportunity to sell to them.
Site Management & Hosting
Choosing the wrong hosting solution for your business website can be extremely costly! You would never lease a physical premises for your business without doing diligent research — why would the location of your website be different? Our business-grade site hosting and management services include: daily site backups, regular software and security updates, 24/7 systems monitoring, 99.8% service availability, secure-access hosting environment, intrusion detection (protection against hackers), and more!