City of Newberry, SC
January 10, 2017
Operis Workforce
August 1, 2018

When we began working with Vista Developers several years ago, they had a nice looking responsive site with no real technical issues, but lagging conversion rates were demonstrating a serious problem with the site’s conversion architecture and content mapping. We started this project with a full content mapping strategy and based our redesign around our two best performing campaigns. Within 3 months of launching the redesign, we saw a site-wide 90% increase in our conversion rate.

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