The website redesign for GLA was an extremely challenging and rewarding project for our team. We enjoyed the opportunity to make an impact in our community by teaming up with such an effective local organization, but we also viewed this project as an invitation to stretch ourselves. GLA works directly with a very broad target audience, including donors, volunteers, GED students, and ESL students. Their website needed to effectively speak to each of these personas clearly and quickly. Our strategy for the architecture of this redesign focused on clear navigation and messaging for their 4 primary personas that would allow for a positive user experience for all.