There are a lot of benefits to working with a certified HubSpot Partner Agency
If you’ve bought into HubSpot, you may have quickly become overwhelmed — with the software, with the methodology, or simply with the amount of work required to do inbound marketing successfully, especially if you have a whole other role within your company. If this is the case, exploring your options for hiring an agency to help with any or all of your HubSpot management is an excellent step toward successfully marketing your business.
If you’re a prospective or new HubSpot purchaser and you’re looking for an agency to help you get a handle on HubSpot, consider these benefits to working with a recognized, certified HubSpot Partner Agency.
HubSpot recognizes our experience and expertise.
Anyone can purchase the HubSpot software… which means that any marketing agency of any size can purchase the software and call themselves a "HubSpot Partner." Often, they have no real experience even using the tool for themselves, and they definitely have no demonstrable success with using the platform on behalf of their clients. They simply haven’t put in the same level of investment that we have… and unfortunately, it also means they can’t reap the same level of reward for you.
This is why the HubSpot Partner Directory is so valuable — you can check out who HubSpot recognizes as being highly successful, and you can check out what that agency’s clients say about them.
Our certifications illustrate our commitment to excellence.
Any marketing automation software is complex, and the more functionality it has, the more overwhelming it can be to learn. It took us the better part of a year to become really comfortable with HubSpot’s platform. Most companies — especially companies with a 1- or 2-person in-house marketing team — don’t have the time to learn the methodology, the best practices, the software, and the data analysis in addition to keeping the current marketing ball rolling.
We invested (and still invest) significant time in becoming proficient in the HubSpot software, and they are constantly making changes. A new dashboard will roll out, or new features will be introduced, and we have all sorts of new things to learn. It’s exciting, and we love being partnered with a company who is so innovative! HubSpot is constantly trying to provide better service for our clients! But the downside is that it can be a lot to keep up with.
On-boarding is a streamlined process.
On-boarding refers to all those tasks that integrate the HubSpot software into your entire web presence — your site, your social media accounts, your email, your analytics, your paid advertising accounts, your CRM, everything. There’s a lot of moving pieces that are all interconnected, and it is easy to miss things.
We have completed the on-boarding process for many clients, and we have done this in tandem with complete web design projects and without any website development whatsoever.
We can develop on WordPress and integrate, or integrate with existing sites, or we can develop directly on HubSpot’s COS — therefore we can choose the solution that your business needs.
We can support your existing marketing team.
We aren't trying to put anyone out of work. If you have a marketing manager or a marketing team, we will be glad to work with them to whatever level you need, and we’ll help train them to use HubSpot too.
We've found that marketing managers have enough on their plate with offline activity, and they need to hand the digital side off to someone else. If you want, your marketing manager can go directly into HubSpot and add notes about offline activities (or tell us, and we can add them), so we can see how that affects your online engagement. Additionally, we can work to create an online strategy to support offline activities.
Alternatively, if you want to focus on other aspects of your business and put your marketing on autopilot, we can work that way too. You can be as involved as you want to be.
We can support your existing sales team.
If your existing Sales team is struggling to close poor quality leads, or if they feel that Marketing isn’t doing much to support their goals, we can help with this.
Whether they need help customizing the HubSpot CRM to work for them or they need collateral created to send to the leads they’re working, we can find ways to streamline their operations, make their jobs easier, and help them close more and better deals.
This process is too expensive to experiment with.
This is the bottom line. Whether you’re thinking you can handle your own digital marketing via the HubSpot platform or you’re considering working with an agency that is just starting in Inbound Methodology, you’re going to spend a lot of time and money figuring all this stuff out.
We sympathize. We’ve been there. You can read about how we got started and decided to go "All In," and how we took a gamble and spent a lot of our resources becoming experts in HubSpot. Was it worth it? Absolutely. But do you have the resources to do what we did? Can you afford to take that much time and spend that much money? Only you can answer that.
If the answer is “Well… I don’t know. Maybe not,” give us a call. We can support you by offering strategy sessions, HubSpot training, or executing your entire marketing plan. Give us a call today at (864) 288-6162 or contact us online and let’s discuss your marketing challenges and your business goals.