Sam Gerdt

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Sam Gerdt

Chief Innovation Officer

There are over 5000 marketing platforms and products that make up an ever changing and complex technology landscape, and it’s my job to know which ones are moving our industry in the right direction. We maintain many strategic partnerships in order to ensure that the technologies we endorse for our clients are right for their businesses, forward-thinking, and compatible with each other.

I’ve been a part of Waypost for over 10 years, first serving as a design intern. I consider this company to be part of my home, and my co-workers are like family (some more like Cousin Eddie than others).

I’m an avid science and engineering enthusiast, I’m inspired by the vision of Elon Musk, and I very much enjoy working with my hands — fine woodworking, fixing things around the house, repairing small electronics, or undertaking fun art projects (like our famous Waypost sign). At home I enjoy spending time with my wife and three children and pretending that I am a farmer in our backyard.

I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself. – Elon Musk