As a Marketing Strategist, I often face the challenge of explaining my job and what I actually do. Often times I am met with glossy stares and a lot of smiling and nodding as I talk about the inner workings of marketing strategy. The fact that I geek out about this stuff probably plays a part in the confusion. Throughout my career I have been a corporate event planner, project manager and account manager in various industries from technology to textile manufacturing, in each position I’ve found that planning and executing strategy is where I thrive. Seeing a campaign come to fruition and being able to delve deep into the analytics and provide quantitative data is my jam.
Outside of work I’m a Fireman’s wife, Mom and Step Mom to two 9 year olds — which means we are always on the go. On the weekends you’ll find me either at a sporting event cheering on the munchkins, at the TR Farmer’s Market or harassing my husband at the Fire Station.