Marketing for Manufacturing and Industrial Organizations
Your goal is to grow your revenue, but there are mountains you haven’t figured out how to climb. If you’ve run out of internal resources and you still feel like you’re spinning your wheels, it’s worth your time to talk with an agency who has a track record of overcoming obstacles just like the ones you’re facing. Building a partnership with an expert in marketing and sales tactics could be just the push you need to generate real traction for your business growth.
Waypost Marketing provides web design, digital marketing, and sales strategies for manufacturing and industrial clients. We have achieved incredible results in this industry through our unique, holistic approach. By improving processes and removing bottlenecks from the beginning to the end of the marketing and sales cycle, we ensure that you not only generate more and better leads, but also generate more revenue from the leads you have.
revenue increase in a single quarter
Strategic Web Design for Lead Generation & Revenue Growth
Many agencies view web design as a first step. We are not one of those agencies.
Your website is your most valuable and most foundational marketing asset. Before we start any new web design project we want to understand the long-term goals and obstacles we’re meant to be addressing. This is why our strategy development always begins with an intense process of discovery. We will complete a deep dive into how your business works, who is the best fit for your solution, and why you’re passionate about what you do. We will spend time auditing your current website, your online presence, your existing marketing activities, and your sales processes. Then we will start to figure out how to fill the gaps and map out a strategy.
Our web design strategies are built to inform more than just the initial design. We want to develop a deeper understanding of your sales processes, your target audience, and any obstacles you may face in generating leads. Most of all, we want to deliver a long-term plan for success to guide your future decision making, which will include a website that converts casual browsers into warm leads for your Sales team.
What is your biggest marketing challenge?
With the research from our Discovery project completed, we can show you how to leverage or supplement the content and resources you already have. Our goal is to improve your positioning and increase your ability to meet growth goals. We can also help you bring your marketing and sales teams into alignment so they’re working in tandem to meet those goals.
Many manufacturing companies use traditional marketing, word of mouth, and trade shows to reach new prospects. These tactics may still work, but there’s a problem: B2B buyers spend more than 70% of their time doing research online before ever contacting a company.
B2B buyers are more educated about options and solutions than ever before due to the vast amount of information at their fingertips via the internet. Plus, they can do all this research on their own schedule. What we’re saying is they are in control of the sales process before you even know they exist.
The tactics we implement for companies in the manufacturing and industrial sectors have been proven to open up new markets for our clients. These are the markets that couldn’t be reached by word-of-mouth or trade shows. If lead generation is an obstacle to your company growth, we can help.
With a comprehensive digital content strategy, you can climb back into the driver’s seat. By creating an online presence that educates and delights your prospective buyers in those early research stages, you can earn the credibility you need in order to win their business. Our approach to digital marketing is one that emphasizes the value of quality, informative content and focuses on meeting the needs of your leads at every stage of the buyer’s journey.
American Bedding experienced a
25% increase in qualified leads
after partnering with Waypost
Empower Your Sales Team to Catapult Your Revenue
Do more with the leads you have. Leave less money on the table.
Most of our experience with B2B manufacturing and industrial companies focuses on lead generation, but we also spend a great deal of time improving our clients’ lead nurturing and sales processes. Our primary goal with any sales enablement strategy is to increase the value of each lead that marketing delivers. We accomplish this goal in three ways:
Marketing & Sales Alignment
Without marketing and sales alignment, you’ll need more leads to make the same amount of money and the leads that you do get from marketing will require extra nurturing from sales before they’re ready for any kind of purchasing decision. In contrast, properly aligned marketing and sales teams are efficient at finding, nurturing, and converting leads cooperatively and effectively.
CRM Implementations & Training
By incorporating a modern CRM into your marketing and sales playbooks, you can further increase productivity and remove the communication bottlenecks that are restricting your ability to generate sales.
Coaching & Sales Support
All of this takes time and effort, and the support of an experienced agency is invaluable as you implement these new processes. Our team includes experienced business development and sales consultants who can motivate and train your sales team to succeed.