Shelly Salomon, Marketing Communications Specialist
Throughout my career, I’ve had the privilege of exploring different industries in different areas of the world, but in Waypost – I get to experience it all. The work is dynamic, clients are diverse, and every day feels a little different. Specifically, in my role, I am responsible for developing and implementing SEO efforts and content strategies for our clients. I mostly enjoy this aspect of marketing because to me, the longer and more challenging the way, the more satisfying the results.
For example, one of the projects I am most proud of is writing website content for a very sophisticated client in a very technical market. The fact that their website’s organic traffic continues to grow month over month is incredibly rewarding!
I’ve been in the marketing field since 2019 and with Waypost since 2023, and this is definitely one of the most people-centered workplaces I’ve been part of. This is also one of my favorite things about Waypost — the respect we share for each other, both as professionals and as humans. Thanks to this supportive team, I know someone always has my back when I need advice, encouragement, or help with workload. I’m lucky to turn coworker relationships into real friendships.
Outside of work, I highly enjoy salsa dancing, traveling, “nerd” activities like Sudoku and crossword puzzles, and learning foreign languages (I already speak four!).