Close Deals Faster & Increase Sales Efficiency
Maximize the value of your marketing efforts and help your sales team close business faster.
When we talk about Sales Enablement, we're talking about working with your Sales team to empower them to close better deals at a higher velocity by supporting them with technology, processes, and content. We believe this is an essential part of the Marketing department's role — to support the Sales team's goals.
Here are a few things we like to look at:
- What is the quality of the leads passed to Sales from Marketing?
- How much time is wasted on repetitive tasks?
- How are leads being tracked and managed?
- What types of content do Sales need to help them push a lead to close?
- Do you have an accurate picture of what’s in the pipeline?
What's the difference between Sales and Marketing?
Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.
Waypost’s Sales Enablement Services
Sales Enabled Deliverables
We love these guys. They are responsive, professional, and extremely good at digital marketing.
We began working with Waypost almost a year ago (early 2020) and have been extremely happy since. They have been involved in coordinating our SEO efforts as well as email marketing and Google Adword campaigns. They have also helped with overall graphics and design for proposals, marketing materials, and website pages. Complete and talented team. 5 Stars.
—Henry Moore, President & Founder of REsimplifi, Inc.