Video Strategy

When you think of video marketing, what comes to mind?

YouTube embeds on your competitor’s website of the same commercial they show on TV? Expensively produced videos that are published to a select following on social platforms like Facebook or Instagram?

Video marketing has evolved lightyears beyond what it was even 5 years ago. Today, research shows that people spend an average of 16 hours per week watching video content online, and 84% of people say they’ve been convinced to buy a product after watching a brand’s video. Most importantly, 66% of consumers prefer watching a video to reading about a product.

The numbers are similar whether you’re marketing B2B or B2C. People consume and convert on video more than any other format.

Just like any other form of content, however, creating videos with reckless abandon can still be a waste of valuable resources – even more because of the cost of video production today. Having a strategy behind your video production and marketing efforts is crucial.

Video content is a tool like no other. Consumers prefer it and platforms prioritize it.

So why do so many businesses continue to ignore it?

Our goal as we approach any new client is to prioritize the strategies and tactics that will be most effective for growing their revenues. In a time when the average person is watching 16 hours of online video per week, it’s safe to say that your content strategy will include video tactics.

In particular — especially with B2B strategies — we want to use video to help your sales and marketing teams build stronger connections with your leads, prospects, and customers on a more personal level.

Integrate video with your marketing automation.

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Video Strategy Services from Waypost

Our video marketing and video sales strategies are customized to your existing workflows and staff. You need to maximize the likelihood of mass internal adoption and minimize the impact on your bottom line.

We’ve talked with dozens of companies that know they should be using video but can’t work up the courage to take the plunge, and we have the knowledge and experience to help you with those intimidating first steps. We want to help by showing you and your staff how to integrate video marketing and video sales processes into your office, workflows, and budget without disrupting your day or hiring a full production agency.

Let’s talk.

If you’re ready to explore your full range of options to include video marketing into your marketing and sales strategies, give us a call at (864) 288-6162 or request a consultation online.

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