Paid advertising can be a great way to generate traffic and leads.
It can also help you break into a new market or jumpstart website traffic while you’re building your organic rankings foundation. If you’re just getting started with digital marketing, it can allow you to generate some quick wins. For some companies, it can be an effective means of lead generation that provides a strong ROI. However, it can also be used as a part of other strategies. Testing a new product or service offering, or looking to expand into a new market? Running a brief ad campaign can give you some immediate visibility into the actual demand.
You’re probably aware that Google is the most popular paid advertising platform on the web. There are a number of different types of advertising you can do, like display and retargeting, that can reach your target audience on sites aside from Google’s search page, and each has its strong points. The beauty of Google Ads is the amount of control you have — from specific geographic locations to particular times of the day or week, you can use your ad budget to your best advantage.
Paid advertising isn’t limited to Google platforms. Executing paid campaigns on social platforms can be an effective part of a digital marketing strategy. Working to get a well-written piece of content in front of a decision-maker? Sponsored posts on LinkedIn can be an effective strategy. Is your service company running a special for a limited time? Paid advertising on Facebook or Instagram can be effective parts of your strategy.
Visitors who get to your site through PPC ads are 50% more likely to make a purchase than organic visitors.
Paid Advertising Services with Waypost
Paid advertising is one of the areas where Waypost’s commitment to responsible stewardship of our clients’ marketing budget really shines. We’ve been a Google Ad Partner since 2008 and are consistently on top of the latest changes and enhancements, but it goes beyond ongoing education. It’s so easy to set up some ads and let them run without spending any more time on them. We believe, however, that we have an obligation to ensure that our clients are getting the best return on their paid ad budget possible. That’s why we consistently monitor ad performance, analyze the results, and optimize on-going campaigns — so we’re doing the best we can to generate the kind of traffic that will lead to more closed deals.
If you’re concerned that you’re not getting the best value for your dollar when it comes to digital advertising, partner with us. We can take a look at what you’re currently doing and give you recommendations for getting a better return. Give us a call at (864) 288-6162 or request a consultation online.