Blog

August 30, 2021

Waypost Marketing Hailed as South Carolina’s Top Content Marketer on Clutch

At Waypost Marketing, we believe in the power of strong relationships to drive stellar results across the boards. Located in Greenville, South Carolina, our company is […]
August 3, 2021

Waypost Life: First Sixty Days

“The ideal job post-college.” That’s the shortened description of my first sixty days as Marketing Coordinator at Waypost Marketing. Coming fresh out of college and finding […]
May 10, 2021

Does Your SEO Strategy Account for Voice Search?

Several years ago, I remember poking fun at people using a voice assistant to search on their mobile phones. It seemed odd and a bit awkward […]
March 22, 2021

Have You Adjusted Your Marketing Strategy Post-COVID?

I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early […]
March 17, 2021
Advertising with Google for Local Service Providers

Win the Local Race: Advertising with Google for Local Service Providers

The organic #1 rank is a highly competitive spot where local businesses are often outrun by national service providers and big companies with big SEO budgets. […]
December 30, 2020

Why A Business Plan Is More Important Than Ever

For most businesses, 2020 has been a year where business plans have changed dramatically, and in some cases were completely scrapped. I say this assuming you […]
December 11, 2020

Waypost Marketing Named a Top B2B Company in South Carolina

At Waypost Marketing, we focus on building strong relationships and providing positive results for our clients! Every year, Clutch announces their Leader Awards, the top-performing B2B […]
December 4, 2020

Build a Better Brand: Crafting Your Company Culture

It’s no secret that having a great company culture is a key component to running a successful business and employing a happy, productive workforce. But how […]
August 10, 2020

Why Your Busy Season Is the Time to Invest in Marketing

Too busy to need marketing? Think again. You’re not the first to fall for this misconception. People assume that when business is going great, they don’t […]
July 20, 2020

What It Takes to Get Enough Contractor Jobs to CHOOSE the Ones You Want

The American Dream is hard work. It’s that work-hard-play-hard mentality that says, if you put in the effort on the front end, you’ll reap the rewards. […]
June 29, 2020

5 Core Digital Marketing Principles for Contracting Companies

When contractor jobs aren’t rolling in like they used to, you’ve got to find a solution. Marketing may be one of the first things that comes […]
June 1, 2020

Why Your Contracting Company Can’t Afford to Let Your Nephew Do Your Marketing

Every business owner faces it — As soon as you have your own company, people start coming out of the woodwork asking you for a job. […]
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