Blog

March 22, 2021

Have You Adjusted Your Marketing Strategy Post-COVID?

I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early […]
March 17, 2021
Advertising with Google for Local Service Providers

Win the Local Race: Advertising with Google for Local Service Providers

The organic #1 rank is a highly competitive spot where local businesses are often outrun by national service providers and big companies with big SEO budgets. […]
December 30, 2020

Why A Business Plan Is More Important Than Ever

For most businesses, 2020 has been a year where business plans have changed dramatically, and in some cases were completely scrapped. I say this assuming you […]
December 11, 2020

Waypost Marketing Named a Top B2B Company in South Carolina

At Waypost Marketing, we focus on building strong relationships and providing positive results for our clients! Every year, Clutch announces their Leader Awards, the top-performing B2B […]
December 4, 2020

Build a Better Brand: Crafting Your Company Culture

It’s no secret that having a great company culture is a key component to running a successful business and employing a happy, productive workforce. But how […]
August 10, 2020

Why Your Busy Season Is the Time to Invest in Marketing

Too busy to need marketing? Think again. You’re not the first to fall for this misconception. People assume that when business is going great, they don’t […]
July 20, 2020

What It Takes to Get Enough Contractor Jobs to CHOOSE the Ones You Want

The American Dream is hard work. It’s that work-hard-play-hard mentality that says, if you put in the effort on the front end, you’ll reap the rewards. […]
June 29, 2020

5 Core Digital Marketing Principles for Contracting Companies

When contractor jobs aren’t rolling in like they used to, you’ve got to find a solution. Marketing may be one of the first things that comes […]
June 1, 2020

Why Your Contracting Company Can’t Afford to Let Your Nephew Do Your Marketing

Every business owner faces it — As soon as you have your own company, people start coming out of the woodwork asking you for a job. […]
April 24, 2020

Build a Better Brand: Why Should I Choose You?

As a member of the leadership team and Executive Strategist here at Waypost, I do a lot of the Strategy and Discovery work. Much of my […]
March 26, 2020

Build a Better Brand: What’s Your Brand’s Higher Calling?

What’s your brand’s higher calling? It’s a good question – and often a very tough one. Brand is habitually thought of simply as a company’s logo […]
March 6, 2020

Getting Chosen for a Featured Snippet in Google SERPs

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
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