December 4, 2024
A successful marketing team is among the cornerstones of a company’s success. But what truly defines a “successful marketing team”? It’s not just about executing revenue-generating […]
Shelly Salomon December 4, 2024- All
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Shelly Salomon December 4, 2024November 26, 2024
What are your goals and KPIs as a sales professional? For most sales teams, success is straightforward: it’s about closing as many deals as possible with […]
Shelly Salomon November 26, 2024November 13, 2024
The manufacturing industry has traditionally leaned on tried-and-true marketing methods like direct mail, tradeshows, and printed catalogs. While these strategies have served their purpose, they alone […]
Shelly Salomon November 13, 2024November 12, 2024
Competition is one of the biggest factors influencing PPC costs today. In highly competitive industries, clicks can cost hundreds of dollars, while in lower-competition niches, you […]
Larisa Aslanyan November 12, 2024November 11, 2024
To illustrate common marketing challenges in manufacturing, let’s introduce “Mike,” a fictional but representative manufacturer. “We’ve had business successes, we’ve advertised on Google, and we paid […]
Shelly Salomon November 11, 2024November 8, 2024
Growth, customer retention, and operational efficiency are probably your top priorities as a business owner. Effective customer support management is one of the most crucial aspects […]
Sara Gilstrap November 8, 2024November 5, 2024
Many clients aren’t sure which metrics to prioritize during their regular PPC reviews. In fact, this is one of the most common challenges with marketing analytics. […]
Larisa Aslanyan November 5, 2024November 4, 2024
Imagine you’re at a trade show, standing in front of your company’s booth. Your innovative and cutting-edge product is designed to solve a specific problem. Attendees […]
Shelly Salomon November 4, 2024October 29, 2024
If it ain’t broke, don’t fix it. We know this by now, but what do you fix when things are actually very “broke” and your Google […]
Larisa Aslanyan October 29, 2024October 24, 2024
As a business owner, you constantly juggle competing priorities—growth, customer satisfaction, cost efficiency, and team performance. While managing these aspects can feel overwhelming, one tool that […]
Sara Gilstrap October 24, 2024