Fuel powerful growth with our Brand Development Services

A fully developed brand forms the foundation of your business, and our services can help you define all those intangible qualities that are built up out of your brand, like your company’s purpose, mission, vision, values, culture, positioning, tone/voice, and visual identity. These are some of the most important assets to your company; without a strong brand foundation on which to build, your brand’s reputation may be at risk.

At Waypost, we offer two in-depth brand development services that can be executed individually or in conjunction with each other: brand purpose development and brand identity development.

Find your "Why"

Brand Purpose Development

Building a great brand relies on two principles:

  1. Know your Brand Purpose
  2. Infuse that Brand Purpose into every aspect of your business.

Effective brand development always begins with Purpose. Every successful brand has a powerful purpose behind it. Your brand’s purpose is why you get up every day and provide the good or service your company offers.

13% of consumers would pay up to 50% more for products or services if they had the impression that your business actively makes a positive world impact. In other words, first impressions pay off! (Consumer Thermometer)

Brand purpose development with Waypost begins with finding your company’s “why.”

Why does your company exist? What services do you provide? What differentiates you from your competitors? Why do your clients/customers trust you? Why do they choose you? Do you have a positive impact on other people’s lives and the world they live in as a whole? Does what you do matter?

To answer these questions, we embark on an extensive, very candid process to determine your company strengths, weaknesses, and aspirations. We then highlight places where your constituents are misaligned and define areas of growth potential. We use the strengths you already have in place to find insightful solutions to fix weaknesses that drive toward common aspirations.

Some of the questions that come up during the brand purpose development process can be difficult to answer and often elicit strong feelings. But open and honest answers will ultimately lead to a stronger Brand Purpose and growth-driven results.

Once your “why” is determined, we craft a unique Brand Purpose statement. We then help you articulate that statement by establishing a Brand Voice and defining your company mission, vision, and values.

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After our initial meeting, I knew right away that this was the team I wanted to work with in launching our business.

The blend of professional service and warm personal touch made the entire experience incredibly rewarding. I'm super grateful to have worked with them in creating our brand, our voice and our vision as a company. Hands down, my collaboration with Waypost has been an exceptional experience.

—Brad Toews, Owner & Founder of Foothills Solar Plus

Consistency and cohesion

Brand Identity Development

The most exciting (and arguably the most high-profile) piece of the brand building process is to create a visual identity for your company.

Establishing a clear, immediate understanding of your brand requires developing a strategic visual identity. To visually brand your company, Waypost develops a comprehensive yet easily discernable set of brand guidelines. These guidelines are ready to be used by anyone promoting your brand in order to maintain visual consistency and cohesive tone.

A brand identity package developed by Waypost includes:

  • Custom logo design
  • Clearly defined logo usage instructions
  • Colors and fonts
  • Patterns and iconography
  • Photography recommendations
  • Stationery suite (business card, envelope, letterhead)

Custom Logo Design

By now you know that your brand is more than just your company name. Your visual identity plays a vital role in your brand development and reputation. With this in mind, we don’t just design for design’s sake; we don’t just produce pretty logos that are all flash and no substance.

Waypost takes a strategy-first approach to logo development. We lead a comprehensive dive into what makes your company unique, what your company stands for, and what services you provide. From there we develop 3-4 logo options for you to review and discuss. Based on feedback from, we create a final logo and produce a comprehensive brand style guide, complete with color palette, fonts, patterns, and everything else you need to maintain a unified visual identity company-wide.


Let's find your purpose.

If you’re ready to experience powerful growth fueled by a purpose-driven brand, reach out to us today.

Our team of strategists and creative experts are ready to help you find your “why” and build an impactful visual identity for your company. Give us a call at (864) 288-6162 or fill out the form below to learn more about how our Brand Development services can help you grow your business.