Your Buyers Are Getting Answers from AI.
Is Your Brand the One They’re Finding?
Most B2B buyers now use ChatGPT, Perplexity, and Google’s AI Overviews to shortlist vendors before they ever visit a website. Waypost helps you show up, get cited, and win that trust before your competitors realize the race has already started.
Agencies see 440% higher conversion from AI-driven traffic. ChatGPT has over 900 million weekly users, and over 60% of Google searches end without a click.
Your Buyers Are Doing Research You Can’t See
The way B2B buyers research vendors has changed.
They’re not just asking Google; they’re asking AI. And AI tools don’t send them to a website. They give them an answer directly. If your brand isn’t the answer, you can bet a competitor’s brand is.
| What You're Experiencing | What’s Actually Happening |
|---|---|
| "Our web traffic is flat, but nothing in our strategy changed." | AI Overviews and zero-click searches are absorbing the queries that used to land on your site. The traffic didn’t disappear—it stopped leaving the search engine. |
| "We’re ranking well on Google but not generating leads." | Ranking and being recommended are different things. AI tools cite brands with authority signals, structured content, and presence across multiple channels. Rankings alone aren’t enough. |
| "Our competitors seem to be popping up everywhere." | They’re likely investing in the content types and channels that AI values. Share of Voice in AI answers compounds fast. The earlier you build it, the harder it is for competitors to displace you. |
| "We’re not sure how AI search even works or how to respond." | That’s exactly where we start. An AEO audit gives you a clear picture of your current visibility, what’s missing, and what to do about it—before you invest in anything. |
AEO Turns AI Visibility into a Business Asset
Answer Engine Optimization (AEO) is the practice of making your brand visible and credible to AI systems, so that when a buyer asks ChatGPT, Perplexity, or Gemini what vendors to consider in your category, your name comes up.
Waypost delivers AEO through HubSpot’s AI visibility platform. It’s the only AEO tool built on CRM data. That means we’re not starting from scratch; we’re starting with what your real buyers look like, what questions they ask, and how they make decisions. The result is smarter recommendations, faster results, and a program that connects directly to your pipeline.
What Waypost Does (and What It Means for You)
We set up HubSpot’s AEO platform for your brand.
We measure your Brand Visibility and Share of Voice for available platforms.
We identify the content gaps that are costing you citations.
We create and publish content optimized for AI citability.
We report in plain language on what’s moving.
Three Ways to Engage—Start Where It Makes Sense
Every client starts somewhere different. Perhaps you’ve just been introduced to AI, or you prefer a try-before-you-buy approach. Or maybe you’ve been waiting for a tool like this and are ready to move. We’ve designed three engagement options so you can start where it makes sense for your business.
Audit & Roadmap
The fastest way to get a clear picture of your AI visibility and a specific plan for improving it. Over a 1–2 week period, we configure HubSpot’s AEO platform, run a baseline, score your Brand Visibility and Share of Voice against competitors, and deliver a roadmap that shows you exactly where to focus first.
No commitment to execution required. Many clients start here.
- Discovery call to understand your buyers, competitors, and content landscape
- AEO tool setup and 28-day prompt group baseline
- Brand Visibility score and Competitor Share of Voice analysis
- Citation analysis: what formats and channels are winning in your category
- Written roadmap with prioritized recommendations
Execution Sprint
Everything in the Audit & Roadmap, plus four weeks of hands-on execution. After the audit, we create 4–8 pieces of AI-optimized content, publish them across priority channels (e.g., blogs, knowledge base, LinkedIn, Reddit, G2, YouTube), and build the reporting infrastructure for ongoing management.
You end the sprint with a functioning AEO program and a clear picture of early results.
- Full AEO audit and prompt group optimization
- 4–8 new or optimized content pieces targeting citation gaps
- Multi-channel publishing based on where competitors are being cited
- Brand Visibility score trend over 4 weeks
- Monthly reporting infrastructure, ready for Ongoing Management
Ongoing Monthly Management
AEO compounds, with visibility building over time. And abandoning that work means giving ground back to competitors. Our ongoing management keeps your program running, adapting, and improving month over month. We monitor, create, publish, and report to make sure we’re focused on what matters most.
- Monthly Brand Visibility score monitoring and competitive intelligence
- Content creation and optimization every month, tied to citation data
- Multi-channel publishing and distribution
- Monthly plain-language performance report
- Quarterly strategy review: what worked, what to shift, next 90-day plan
AEO FAQs
We use HubSpot’s AEO platform, which is the only tool built on CRM data. We connect AI visibility to real pipeline metrics, not just impressions and brand mentions. We’re also transparent about what the data shows, even when it’s not what clients want to hear.
We’ve been doing B2B digital marketing since 2003 and understand how buyers actually make decisions.
Let’s Talk about Your AEO Strategy
Every day, potential customers are searching for exactly what you offer, but they’re finding your competitors instead. Let’s fix that with an AEO strategy tailored to your business and industry.
We approach every client relationship as a long-term partnership built on trust, transparency, and results. Let’s start with a conversation about your goals and see if we’re the right fit to help you get there.