Comprehensive Marketing Resources

Maximize Your Marketing Potential

 

Our goal is to share our knowledge and help others succeed.

Our mission at Waypost is to elevate your marketing journey by providing valuable resources that both empower and educate. Discover the tools you need to unlock success and stay ahead in the ever-evolving digital marketing landscape. Explore our curated collection below:

 

Migrating to HubSpot: A Guide for Salesforce Users

You can make or break your business's success by choosing the right technology. Waypost is here to help you choose the right CRM for your business, as well as show you how HubSpot and Salesforce seamlessly integrate.

Find out more about migrating to HubSpot from Salesforce in our free eBook.

AI Ready: A Framework for SMB Resilience & Success

You can make sure your business succeeds with AI by setting yourself up for it. Building an AI-ready culture in your business is the best solution, not adding some new app or vendor or full-time position.

Download our new whitepaper to receive our free AI-ready framework for small and mid-sized businesses.

HubSpot Glossary

HubSpot-specific terminology glossary created by Waypost for client communication.

The Essential Guide to HubSpot Payments

Whether you're leading business growth or managing marketing and operations, the way your company collects payments matters more than ever. If your payment process feels clunky, slow, or disconnected from the rest of your tech stack, it’s time for a better way.

HubSpot TCO Calculator

Our goal at Waypost is to provide transparency regarding the cost of HubSpot's software. To help you determine the true cost before purchasing, we provide you with the TCO Calculator.

Calculate the total cost of ownership (TCO) of your HubSpot software.

HubSpot ROI Calculator

Calculate the return on investment you could experience with HubSpot products based on aggregated data from 216,000+ HubSpot customers globally.

Simply enter your business information into the calculator to view your potential ROI with HubSpot's Marketing, Sales, and Service Hubs. The more values you provide, the more complete and personalized your results will be.

Website Grader

Enhance your website's performance with Waypost Marketing's Website Grader. This complimentary tool evaluates key aspects of your site, such as speed, SEO, mobile responsiveness, and security.

Marketing Audit Checklist: A Practical Guide for Marketing Managers

Our Marketing Audit Checklist offers a clear and concise framework to help you identify strengths, pinpoint areas for improvement, and align your efforts with business goals.

Let Waypost Marketing assist you in interpreting your audit results and optimizing your digital marketing initiatives for maximum impact.

The Data-Driven Advantage: A Guide to Informed Decision Making

Using data analytics to inform your decisions can transform your business. This guide explores how data can help you identify new opportunities, streamline operations, and optimize strategies for better results.

Waypost Marketing can assist you in integrating data-driven insights into your marketing strategy, ensuring your decisions are backed by meaningful, actionable information.

HubSpot vs. Salesforce: A Quick Comparison Guide

Choosing the right CRM is crucial for the success of your business. Our comparison guide breaks down the key differences between HubSpot and Salesforce, focusing on their unique features, usability, and scalability.

At Waypost Marketing, we understand the importance of selecting the right technology. Let us help you navigate this decision and highlight how both platforms can seamlessly integrate to support your business’s growth and success.

The PPC Playbook: Turning Clicks into Customers

Pay-per-click (PPC) advertising has evolved into a powerful, data-driven tool to help businesses reach their ideal audience. This guide covers essential PPC strategies, from goal-setting and platform selection to budgeting and performance tracking, providing everything you need to drive meaningful results.

With Waypost Marketing, your PPC campaigns are managed by experts who maximize every dollar spent, using advanced techniques and proven strategies to help your business thrive in today’s competitive digital landscape.

Manufacturing Marketing Audit Checklist

Keeping your marketing strategies aligned with industry trends and business goals is essential in the fast-paced manufacturing world. This checklist helps you uncover areas for improvement and identify growth opportunities tailored to the manufacturing sector.

Waypost Marketing specializes in partnering with manufacturers to conduct audits and implement results-driven strategies. Let us help you optimize your marketing efforts to achieve measurable growth.

Schedule a FREE HubSpot Demo today.

Are you looking to discuss your challenges, growth plans, and goals? As a HubSpot Gold Solutions Partner, Waypost offers industry expertise in digital marketing strategies and tactics.