So, you’re looking at your website and you’re thinking, “You know… I feel like I should be getting more from you…” Or maybe you’ve just started a business and you know you need a website, but you don’t have the slightest clue where to start. Whatever your situation, it may be tempting to just call up a local web design firm and start firing away. A GOOD web design firm, however, is going to start firing back! Here are some questions you should be prepared to answer in order to make the most of your consultation… and maybe even point yourself in the right direction.
Bonus! The most important question is not “How Much Does A Website Cost?”—the most important question is “How Much Is A New Website Worth To Me?” The reason for this is that your website and the surrounding activities are going to be a percentage of your marketing budget—and these days, this should be a healthy chunk! (Check out my article about Digital Marketing vs. Traditional Marketing!) You are going to get what you pay for here. You are going to get back what you put in. If you want a $500 website, you can probably find someone to do it, but it’s highly unlikely you’re going to get much more than $500 back from it. Doug makes a really good analogy about road signs in “How Much Does A Website Cost?” Sure, you got a great deal on the site, but it’s like putting up a roadsign in a desert—no one knows it even exists.
A solid website that does a job effectively is not a one-off commodity. You don’t just build it and then let it sit there. The kind of website that effectively sells your services is almost a living, breathing organism. It is constantly evolving. You’re constantly publishing fresh content. You’re constantly monitoring its progress and pruning and adding and always, always, ALWAYS trying to make it better.
Additionally, you’re always working to point people to it so it CAN do its job. You’re posting blog articles and engaging with users on social media and monitoring review sites and participating in all manner of [white-hat] SEO techniques—all to give your site its best chance of selling your services for you.
Don’t worry if you don’t have all of these answers ready for your first phone call. Many of these are things that we can help you calculate. However, you should have already started thinking about these, and the more of these you can answer, the faster we will be able to help you!
If you’ve started thinking about these questions and are ready to talk through some of them, give Waypost a call at (864) 288-6162 or contact us online. We’ve helped companies all over the country generate leads and grow their businesses, and we are ready to help yours too.