Erin Durham, Author at Waypost Marketing

February 2, 2024

Published by Erin Durham on February 2, 2024

Inbound Vs. Outbound Marketing — Which Marketing Style Wins?

As a business leader, strategically allocating marketing dollars is a pivotal choice that demands your attention. You’ve probably encountered buzzwords like “outbound marketing” and “inbound marketing.” […]

August 29, 2023

Published by Erin Durham on August 29, 2023

The Role of Leadership-Driven Infusion

In the dynamic landscape of today’s business world, company culture has evolved beyond being just a buzzword. It fundamentally influences employee engagement, productivity, customer satisfaction, and […]

August 10, 2020

Published by Erin Durham on August 10, 2020

Why Your Busy Season Is the Time to Invest in Marketing

Too busy to need marketing? Think again. You’re not the first to fall for this misconception. People assume that when business is going great, they don’t […]

July 20, 2020

Published by Erin Durham on July 20, 2020

What It Takes to Get Enough Contractor Jobs to CHOOSE the Ones You Want

The American Dream is hard work. It’s that work-hard-play-hard mentality that says, if you put in the effort on the front end, you’ll reap the rewards. […]

June 1, 2020

Published by Erin Durham on June 1, 2020

Why Your Contracting Company Can’t Afford to Let Your Nephew Do Your Marketing

Every business owner faces it — As soon as you have your own company, people start coming out of the woodwork asking you for a job. […]

April 24, 2020

Published by Erin Durham on April 24, 2020

Build a Better Brand: Meaningful Brand Marketing

When we engage in Brand Development and Discovery work, we seek out how to make meaningful connections between your business and your target consumer. We want […]

February 28, 2020

Published by Erin Durham on February 28, 2020

Scam Alert! 3 Tactics Telemarketers Use to Create Doubt

Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds […]

January 28, 2020

Published by Erin Durham on January 28, 2020

Working With Waypost: The First 90 Days

We’re well underway in the new year. How prepared are you to meet your 2020 growth goals? In a recent episode of The Roundtable, our team […]

September 25, 2019

Published by Erin Durham on September 25, 2019

Our Favorite HubSpot Feature Announcements at INBOUND19

INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into […]

May 10, 2018

Published by Erin Durham on May 10, 2018

Does Content Marketing Have Your Marketing Team In Over Their Heads?

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email… the list goes on and on. […]

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