Erin Durham

August 10, 2020

Why Your Busy Season Is the Time to Invest in Marketing

Too busy to need marketing? Think again. You’re not the first to fall for this misconception. People assume that when business is going great, they don’t […]
July 20, 2020

What It Takes to Get Enough Contractor Jobs to CHOOSE the Ones You Want

The American Dream is hard work. It’s that work-hard-play-hard mentality that says, if you put in the effort on the front end, you’ll reap the rewards. […]
June 1, 2020

Why Your Contracting Company Can’t Afford to Let Your Nephew Do Your Marketing

Every business owner faces it — As soon as you have your own company, people start coming out of the woodwork asking you for a job. […]
April 24, 2020

Build a Better Brand: Why Should I Choose You?

As a member of the leadership team and Executive Strategist here at Waypost, I do a lot of the Strategy and Discovery work. Much of my […]
February 28, 2020

Scam Alert! 3 Tactics Telemarketers Use to Create Doubt

Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds […]
January 28, 2020

Working With Waypost: The First 90 Days

We’re well underway in the new year. How prepared are you to meet your 2020 growth goals? In a recent episode of The Roundtable, our team […]
September 25, 2019

Our Favorite HubSpot Feature Announcements at INBOUND19

INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into […]
May 10, 2018

Does Content Marketing Have Your Marketing Team In Over Their Heads?

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email… the list goes on and on. […]
May 7, 2018

Does a Small Business Need a Digital Marketing Strategy?

Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency […]
April 17, 2018

5 Bad Habits Your SEO Company Is Hiding From You

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with… well, let’s […]
February 8, 2018

4 Mistakes To Avoid When Building Buyer Personas

We’ve mentioned before the importance of buyer personas when building your inbound marketing plan. In short, a buyer persona is a semi-fictional construct of the type […]
February 7, 2018

5 Ways I Know Your Website Design Doesn’t Do the Job for You

As a digital marketing company, we look at websites all day every day. Some websites are great, some are abysmal, and most are somewhere in between.
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