Waypost Marketing Welcomes Sydney Hopkins as Marketing Coordinator

PRESS RELEASE
Waypost Marketing Welcomes Sydney Hopkins as Marketing Coordinator

GREENVILLE, SC — Waypost Marketing, a full-service digital marketing agency based in Greenville, South Carolina, has announced the addition of Sydney Hopkins as Marketing Coordinator. In her new role, Hopkins will support client marketing initiatives across strategy, content development, and digital execution while working closely with the Director of Client Services.

Previously, Hopkins served as a Social Media Marketing Intern at Waypost, where she quickly became a valued contributor known for her thoughtful design approach and strong creative instincts. Her return to Waypost marks an exciting next step as she transitions into a full-time position supporting a range of client accounts.

Hopkins holds a Master of Communication from Clemson University and a Bachelor’s degree in Media Studies from Radford University. Her graduate studies focused on public relations and nonprofit communication, strengthening her passion for helping organizations build authentic, long-term relationships with their audiences. During her time at Clemson, she developed a donor engagement guide for a local nonprofit, bridging traditional fundraising strategies with the values and behaviors of millennial audiences.

“I’m excited to welcome Sydney Hopkins to the Waypost team full-time! Having previously interned with us, Sydney already understands our culture and approach, and it’s been exciting to watch her transition into this next chapter. She brings a fresh energy and enthusiasm to the team, and we’re excited to see how she continues to grow in her role at Waypost!” said Danielle Tebo, Director of Client Services at Waypost Marketing.

In addition to her academic background, Hopkins brings hands-on experience as a user-generated content creator, giving her insight into brand storytelling from both strategic and creator perspectives.

“I’m enthusiastic about working alongside such a talented group of professionals and learning from their expertise,” said Hopkins. “This role represents an exciting first chapter in my marketing career.”

Waypost leadership views Hopkins’ appointment as a reflection of the agency’s commitment to cultivating emerging talent and investing in long-term team development.

Media Contact
Company Name: Waypost Marketing
Contact Person: Karen Leon, Brand Communications Specialist
Email: [email protected]
Phone: (864) 288-6162
Address: 200 Adley Way, Greenville, South Carolina 29607, United States