By now, you probably already have established plans to grow your revenue in 2018. These plans likely include a mix of different initiatives aimed at attracting more leads and new business, and odds are good all these different initiatives cost money.
What if you could also generate an additional 10% in revenue without spending another dime on marketing?
Sounds pretty good, right?
According to Hubspot, “misalignment between sales and marketing technologies and processes costs B2B companies 10% of revenue or more per year.”
You’re probably asking yourself “what is misalignment between sales and marketing”?
In simple terms, marketing and sales alignment means that both groups are aligned toward the same goals, namely a shared revenue goal. When the two groups work independently of each other with different goals, you end up with misalignment.
Statistic: 22% of organizations says their sales and marketing relationship are tightly aligned. Source: Hubspot – State of Inbound 2017
Misalignment between marketing and sales occurs for a number of reasons. Some of the biggest are:
If this sounds like your organization, think about the all the potential revenue you’re losing on leads you paid to generate. Capturing an additional 10% in revenue just by aligning marketing and sales doesn’t seem that far fetched.
Supporting Stat: Marketing and sales alignment can make an organization 67 percent better at closing deals. Moreover, marketing can generate 209 percent more value. (Source: Marketo study)
Listed below are six things you can start now to increase revenue without spending more on marketing.
Check out this recent article to learn more best practices for marketing and sales alignment.
Help your marketing and sales teams work better together with HubSpot Free CRM. We’ll even give you a free demo! Just call or click today and we’ll be happy to show you how you can increase productivity with HubSpot CRM!