Doug Fowler
March 22, 2021
I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early […]
Doug Fowler March 22, 2021December 30, 2020
For most businesses, 2020 has been a year where business plans have changed dramatically, and in some cases were completely scrapped. I say this assuming you […]
Doug Fowler December 30, 2020April 19, 2018
Few industries are as heavily-regulated when it comes to their words and actions online as law offices and law firms. Many lawyers hesitate to do anything online […]
Doug Fowler April 19, 2018April 18, 2018
Recently, a meeting with a prospective client led to an interesting conversion about the value of a web design and a website. What is a website […]
Doug Fowler April 18, 2018March 22, 2018
Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those businesses, but […]
Doug Fowler March 22, 2018January 23, 2018
By now, you probably already have established plans to grow your revenue in 2018. These plans likely include a mix of different initiatives aimed at attracting […]
Doug Fowler January 23, 2018January 15, 2018
We’ve spent a lot of time the past two years focusing on the marketing side of inbound — specifically, implementing strategies to attract visitors that convert into […]
Doug Fowler January 15, 2018December 14, 2017
December 8, 2017
It drives me crazy to see companies spending thousands of dollars each month generating leads online, only to leave them by the wayside if they’re not […]
Doug Fowler December 8, 2017
November 30, 2017
Surprisingly, I run across many salespeople that are still using Excel spreadsheets to manage sales leads, calls, and meetings. In their minds, the spreadsheet is their […]
Doug Fowler November 30, 2017November 16, 2017
Many manufacturing companies use traditional marketing, word of mouth, and trade shows to reach new prospects. These tactics may still work, but there’s a problem: B2B […]
Doug Fowler November 16, 2017