Doug Fowler

May 10, 2021

Does Your SEO Strategy Account for Voice Search?

Several years ago, I remember poking fun at people using a voice assistant to search on their mobile phones. It seemed odd and a bit awkward […]
March 22, 2021

Have You Adjusted Your Marketing Strategy Post-COVID?

I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early […]
December 30, 2020

Why A Business Plan Is More Important Than Ever

For most businesses, 2020 has been a year where business plans have changed dramatically, and in some cases were completely scrapped. I say this assuming you […]
April 19, 2018

5 Digital Marketing Best Practices for Law Firms

Few industries are as heavily-regulated when it comes to their words and actions online as law offices and law firms. Many lawyers hesitate to do anything online […]
April 18, 2018
Laptop

What is a Website Visitor Worth?

Recently, a meeting with a prospective client led to an interesting conversion about the value of a web design and a website. What is a website […]
March 22, 2018

Does Personalized Content Work for B2B Marketing?

  Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those businesses, but […]
January 23, 2018

Increase Revenue Without Spending More on Marketing

By now, you probably already have established plans to grow your revenue in 2018.  These plans likely include a mix of different initiatives aimed at attracting […]
January 15, 2018

The Case for Sales Enablement

We’ve spent a lot of time the past two years focusing on the marketing side of inbound — specifically, implementing strategies to attract visitors that convert into […]
December 14, 2017

Establishing Common Goals for Marketing & Sales Alignment

December 8, 2017

You Spent Money To Generate Leads, Why Don’t You Nurture?

It drives me crazy to see companies spending thousands of dollars each month generating leads online, only to leave them by the wayside if they’re not […]
December 7, 2017

5 Best Practices For Marketing And Sales Alignment

November 30, 2017

Still Using A Spreadsheet To Manage Leads?

Surprisingly, I run across many salespeople that are still using Excel spreadsheets to manage sales leads, calls, and meetings. In their minds, the spreadsheet is their […]
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