February 2, 2024
Do you really know what the value of your website traffic is? Do you know the monetary value of each visitor to your website? Have you […]
Doug Fowler February 2, 2024- All
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Doug Fowler February 2, 2024September 16, 2022
At Waypost Marketing, we deliver end-to-end digital services to small and ambitious businesses. We provide results-oriented solutions with a strategy-first approach. Since 2003, we’ve been empowering […]
Doug Fowler September 16, 2022May 10, 2021
Several years ago, I remember poking fun at people using a voice assistant to search on their mobile phones. It seemed odd and a bit awkward […]
Doug Fowler May 10, 2021March 22, 2021
I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early […]
Doug Fowler March 22, 2021December 30, 2020
For most businesses, 2020 has been a year where business plans have changed dramatically, and in some cases were completely scrapped. I say this assuming you […]
Doug Fowler December 30, 2020April 19, 2018
Few industries are as heavily-regulated when it comes to their words and actions online as law offices and law firms. Many lawyers hesitate to do anything online […]
Doug Fowler April 19, 2018March 22, 2018
Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those businesses, but what […]
Doug Fowler March 22, 2018January 23, 2018
By now, you probably already have established plans to grow your revenue in 2018. These plans likely include a mix of different initiatives aimed at attracting […]
Doug Fowler January 23, 2018January 15, 2018
We’ve spent a lot of time the past two years focusing on the marketing side of inbound — specifically, implementing strategies to attract visitors that convert into […]
Doug Fowler January 15, 2018December 14, 2017
