I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most are open to learning more.
In an effort to improve our knowledge I thought I would review some common misconceptions.
SEO can be a very confusing subject to the average business person. However, that doesn’t mean that you should ignore it. My advice is to do some research and find a reputable SEO company to partner with…get a basic understanding of their approach to SEO, talk with their clients, and verify results they have achieved.