Waypost Marketing Partners with Global View on Strategic Rebrand and Digital Growth
January 30, 2026
PRESS RELEASE
Waypost Marketing Partners with Global View on Strategic Rebrand and Digital Growth
GREENVILLE, SC — Waypost Marketing, a strategy-first digital marketing agency based in Greenville, South Carolina, has promoted Karen Leon as their new Brand Communications Specialist. In this expanded role, Karen leads Waypost’s new Public Relations and Reputation Management services. She is responsible for strengthening brand presence, enhancing public perception, and supporting clients through unified communication strategies that align business goals with impactful storytelling. Her work spans media outreach, press release development, online reputation management, event coordination, and strategic support for brand campaigns.
Karen first joined Waypost in 2021 as a Marketing Coordinator, later serving as Production Designer, where she helped connect visual design and data-driven marketing strategies. Over the past four years, she has played a key role in creative production and strategic communication, helping clients clarify their brand voice and enhance engagement.
“Public relations and reputation management are natural extensions of what Waypost already does best, and Karen is the perfect person to lead that charge,” says Michelle Griggs, Waypost’s Vice President and Creative Director. “This promotion reflects not just her talent, but the growing demand from our clients for cohesive, story-driven communication. We’re excited to see how Karen’s work will deepen the connection between creative strategy, digital marketing, and brand reputation.”
The addition marks an important step in the agency’s continued growth and reflects its commitment to helping clients establish authentic, trustworthy brands through consistent communication. By introducing these services, Waypost offers a more comprehensive suite of solutions that connect digital marketing, brand storytelling, and public relations, ensuring that every aspect of a client’s communication aligns with their mission and values.
“This role represents an exciting new chapter for both myself and Waypost,” said Karen. “Waypost has built a strong foundation in strategy, design, and digital marketing. We’re now looking forward to helping our clients expand their ability to tell their stories, manage their brand reputation, and strengthen their brands in meaningful and measurable ways.”
Media Contact
Company Name: Waypost Marketing
Contact Person: Karen Leon, Brand Communication Specialist
Email: [email protected]
Phone: (864) 288-6162
Address: 320 Prado Way, Greenville, South Carolina 29607, United States
