Getting Found in AI Isn’t Enough
October 23, 2026
Press Release
GREENVILLE, SC (October 26, 2026): Waypost Marketing has joined the Upstate South Carolina Alliance as an investor, strengthening its commitment to supporting the continued growth of the businesses and communities that shape the Upstate economy.
Established in 2000, the Upstate SC Alliance is a public/private regional economic development organization that works with economic developers, investor organizations, and the SC Department of Commerce to support economic development across 10 counties in the Upstate region. The Alliance’s efforts focus largely on aerospace, automotive, food manufacturing, life sciences, engineered materials, and the office & professional opportunities that follow them as it works to attract new investments, help businesses discover opportunities in the Upstate, and foster connections across the industries that make up the regional economy.
“We are glad to have Waypost Marketing join our network of 200+ organizations who share our vision of a prosperous region. Waypost’s experience serving manufacturing, industrial and professional services will bring great value to the region’s economic development efforts,” said the President & CEO of the Upstate SC Alliance, John Lummus.
As a Greenville-based marketing agency, Waypost works primarily with companies in manufacturing, industrial contracting, and professional services, helping them to bridge the gap between their expertise and audience. Joining the Alliance reflects the agency’s interest in supporting local manufacturing and industrial service providers while building relationships with organizations who share in the commitment to cultivate growth and opportunity in the Upstate economy.
“Manufacturing and industrial businesses are a core focus of the work we do at Waypost. We understand the unique challenges these companies face and the important role they play in our regional economy,” said Doug Fowler, President and Founder of Waypost Marketing. “The Upstate SC Alliance’s mission to support business growth in our region closely aligns with our own focus, marking a natural next step in investing in the industries we serve.”
For Waypost, becoming an investor offers another avenue to engage with the businesses and leaders that are shaping the future of the Upstate. With new opportunities to network across industries and access data and resources that support business growth, joining the Upstate SC Alliance signifies a new chapter in the agency’s mission to best serve its clients in the manufacturing and industrial service industries.
Waypost is honored to join the Upstate South Carolina Alliance as an investor and eager to contribute to the region’s economic growth and prosperity.
For more information on the Upstate South Carolina Alliance, visit: https://www.upstatescalliance.com/.
About Waypost Marketing
Waypost is a marketing agency and HubSpot Platinum Solutions Partner based in Greenville, South Carolina. Waypost specializes in helping B2B manufacturing, industrial, and professional service companies use HubSpot to drive revenue growth, improve sales and marketing performance, and operate more efficiently. Learn more at www.waypostmarketing.com.
Media Contact
Company Name: Waypost Marketing
Contact Person: Michelle Griggs – Vice President & Creative Director
Email: [email protected]
Phone: (864) 288-6162
Address: 200 Adley Way, Greenville, South Carolina 29607
Website: https://www.waypostmarketing.com/
