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A 2022 Ernst & Young report revealed that nearly 50% of businesses measure the returns on their digital investments—a striking 23% increase since the 2020 report. Are you part of this growing statistic?
Indeed, as adopting technology across business functions becomes non-negotiable, concrete ROI metrics are essential for informed decision-making regarding software choices. When it comes to marketing in particular, the decision often centers on selecting a CRM and marketing automation software.
As a leading inbound marketing software provider, HubSpot emerges as a viable candidate for consideration. After comparing HubSpot vs Salesforce and outlining HubSpot’s subscription types, this post will delve into five key benefits of HubSpot for improving businesses’ bottom line.
Note: The statistics and figures presented in this article are taken from HubSpot’s 2022 Annual ROI Report and related sources.
Are HubSpot Benefits Different from Those of Other Marketing Automation Platforms?
Many CRM and marketing automation platforms offer comparable capabilities and similar functionalities, varying in degrees of robustness. For instance, on the surface, all marketing software provide time-saving and efficiency through automation and data-driven insights for decision-making via report generation. While the platforms share common goals around driving productivity, HubSpot’s approach offers something else.
HubSpot stands apart in its distinctive strengths—simplicity and an integrated, centralized approach—unlocking additional, more profound advantages. In other words, what sets HubSpot apart are the unique benefits arising from its streamlined and cohesive positioning, beyond the common features shared by other platforms. The following five advantages are exclusive to HubSpot, highlighting the platform’s distinctiveness and the unparalleled benefits it brings to businesses.
5 HubSpot Benefits for Businesses’ ROI
1. Seamless Integration Boosts Efficiency and Increases Sales Conversions
HubSpot’s all-in-one integrated platform eliminates the need for multiple disjointed software tools. This consolidation helps businesses avoid the higher costs, data silos, security risks, and manual work required to onboard and manage separate systems. With a unified CRM platform that combines Marketing, Sales, Service, CMS, and Operations Hubs, companies can conveniently leverage tools and information within one system, and further strengthen cross-departmental, marketing and sales alignment for future revenue.
Customers report a 61% increase in closed deals within six months of implementing integrated Marketing and Sales Hubs.
2. Low Training Costs Accelerate Time to Realizing Value
At the top of HubSpot benefits lies its user-friendliness, and it translates into financial advantages. The intuitive interface and short learning curve ensure a frustration-free experience for your teams, allowing them to take advantage of the platform’s full potential early on. Specifically, Sales Hub users typically indicate an average activation period of around 35 days, and Marketing Hub users, on average, report an activation period of 51 days. And as the old saying goes—time is money. With a quicker time to implementation, you not only cut down on training costs, but also capitalize on the teams’ satisfaction and higher productivity from the start.
This accelerated ramp-up stands out dramatically compared to alternative CRM and marketing automation software available in the market, like Salesforce. While HubSpot can be activated in an average of just 57 days, Salesforce requires 6-12 months to see value. Is it time to consider a Salesforce to HubSpot migration?
3. Transparent Pricing Model Facilitates Responsible, Sustainable Investment
Inbound marketing is a long game. It takes time and patience to nurture leads and foster loyal customers. Quick wins are exciting, but rare, and the most substantial revenue comes from cultivated relationships over time. For that reason, HubSpot empowers sustained investment through predictable pricing. With no hidden costs, HubSpot’s transparent model provides visibility into current and future total cost of ownership. Thanks to this approach, businesses can budget more accurately and confidently direct resources toward high-impact, value-yielding activities over time.
When factoring in all costs like licensing, customization, and support, analysis shows that even HubSpot Enterprise—HubSpot’s most expensive plan— still provides large enterprises a cost-competitive alternative to Salesforce.
Let the numbers speak for themselves:
Running the numbers based on 5 users and 10,000 Marketing Contacts (excluding customization costs that vary based on companies needs):
* Note: The figures above only represent the HubSpot Sales Hub and Salesforce Sales Cloud. However, in most cases, companies require additional functionalities available in other platforms, such as HubSpot Marketing Hub or Salesforce Marketing Cloud. In these scenarios, anticipate additional expenses for achieving seamless integration between these systems.
4. Enhanced Customer Experience Increases Customer Lifetime Value
When your team is equipped with tools for more effective and strategic marketing and sales activities, the effort invested pays off. In essence, HubSpot’s holistic marketing approach provides users with a comprehensive solution spanning marketing, sales, services, and data management, enhancing the customer experience for your prospects. Thanks to segmentation, personalization, and marketing automation capabilities, your teams can deliver the right message to the right people at the right time, significantly increasing the likelihood of customer engagement. Consequently, when prospects feel they are treated with a human touch, and when they are nurtured with relevant and valuable content, they are more inclined to convert into paying customers. Furthermore, happy customers not only tend to spend more in the short term but also develop loyalty to your brand, resulting in sustained revenues over the long term.
On average, Sales Hub customers see an 18% rise in average deal amount after 12 months.
5. An Integrated Solution Built for Business Growth
Last but not least, HubSpot provides growing businesses with the means to scale steadily and successfully. From its integrated all-in-one platform, through the user-friendly interface, to the transparent pricing structure, companies have the capacity to market to growing crowds effectively. This comprehensive approach not only fosters efficiency but also instills confidence as businesses expand, ensuring that they can meet the demands of a more extensive customer base while maintaining the high standards that drive growth.
Companies using an intuitive, user-friendly CRM system demonstrate over 2 times higher growth rates on average.
Companies who have all their CRM tools on one platform see 2.7x higher ROI from their tech stack.
Start Reaping the Benefits of HubSpot Today
HubSpot delivers advantages for both everyday users and business managers. Not only does it tackle common challenges faced by users, but it also has the capacity to propel business success with improved return on investment. As such, HubSpot frequently emerges as a strategic and advantageous choice for businesses seeking to improve their bottom line.
If you too want to experience HubSpot benefits — let’s talk. Waypost Marketing is a HubSpot Solutions Partner agency in business for over 20 years. Our seasoned and experienced teams can assist with HubSpot onboarding, implementation, and training. Call us at (864) 288-6162 or contact us online.