To start off, Display Ads are designed to build your brand or re-market to people that have previously visited your website. They are the internet version of TV ads. Consumers spend nearly 50% of their time online “surfing” the web. Display Advertising targets consumers while they’re “surfing”.
Display is about…
Placing your ads alongside relevant content is a proven way of building brand awareness. We identify the types of websites viewed by your target market and then develop the appropriate banners to display on those sites.
Most of your site visitors will not convert on their first visit. Using a site remarketing strategy, these visitors will begin seeing banner advertisements for your website after their visit. This keeps your brand top of mind as they get closer to a purchasing decision. We consider site remarketing an essential component to a comprehensive digital marketing plan.
Search remarketing shows banner advertisements to users based on their Google search history. This allows you to put your brand in front of people who have indicated an interest in your types of services. Search remarketing has quickly become one of the most effective ways to reach new, qualified prospects.
Facebook display advertising allows us to target ads based on a user’s Facebook activity and interests. It is a level of targeting so specific, you can be certain your ads are only being seen by the right people, in the right place, and at the right time.
Ready to learn more about display marketing? Contact us today or schedule a free consultation based on your availability.