Larisa Aslanyan

August 30, 2021

Waypost Marketing Hailed as South Carolina’s Top Content Marketer on Clutch

At Waypost Marketing, we believe in the power of strong relationships to drive stellar results across the boards. Located in Greenville, South Carolina, our company is […]
March 17, 2021
Advertising with Google for Local Service Providers

Win the Local Race: Advertising with Google for Local Service Providers

The organic #1 rank is a highly competitive spot where local businesses are often outrun by national service providers and big companies with big SEO budgets. […]
December 11, 2020

Waypost Marketing Named a Top B2B Company in South Carolina

At Waypost Marketing, we focus on building strong relationships and providing positive results for our clients! Every year, Clutch announces their Leader Awards, the top-performing B2B […]
March 6, 2020

Getting Chosen for a Featured Snippet in Google SERPs

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
February 4, 2020

New Year, New SEO Trends. How Do You Know Where to Spend Your Money?

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]
December 5, 2018

6 Technical SEO Factors You Can’t Afford to Get Wrong

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the […]
November 8, 2018

Ignore Vanity Metrics and Build Meaningful Marketing Reports

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it […]
November 6, 2018
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What is Structured Data, and Why Should I Care About It?

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a […]
May 15, 2018

Do You Want to GROW Your Business?

I recently realized that there might be a disconnect when we ask our partners, “Do you want to grow your business?” Who is going to say […]
May 8, 2018

Who Are You Trusting With Your Brand?

Your success as a small business owner is the result of years of hard work and trust-building within your community. You’ve worked day and night to […]
May 3, 2018

Digital Marketing for B2B: Stay Professional Without Losing Your Personality

  Digital marketing for B2B can sometimes fall into the trap of being boring. The marketing team may have a million ideas for fascinating content, but they never get […]
April 18, 2018

With Web Design and Marketing Services, You Get What You Pay For

Let’s say your company is looking for a new web design and digital marketing agency. You put out a request for proposals, and a few agencies […]
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