November 12, 2024
Competition is one of the biggest factors influencing PPC costs today. In highly competitive industries, clicks can cost hundreds of dollars, while in lower-competition niches, you […]
Larisa Aslanyan November 12, 2024- All
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Larisa Aslanyan November 12, 2024November 5, 2024
Many clients aren’t sure which metrics to prioritize during their regular PPC reviews. In fact, this is one of the most common challenges with marketing analytics. […]
Larisa Aslanyan November 5, 2024October 29, 2024
If it ain’t broke, don’t fix it. We know this by now, but what do you fix when things are actually very “broke” and your Google […]
Larisa Aslanyan October 29, 2024October 22, 2024
Google Ads has long been the go-to digital advertising platform for many businesses. It’s the obvious choice, the search engine that has become an indispensable part […]
Larisa Aslanyan October 22, 2024October 15, 2024
Advertising is only as good as the return it brings. It needs to generate more value than it costs—simple as that. But here’s the catch: success […]
Larisa Aslanyan October 15, 2024August 30, 2021
At Waypost, we believe in the power of strong relationships to drive stellar results across the boards. Located in Greenville, South Carolina, our company is composed […]
Larisa Aslanyan August 30, 2021March 17, 2021
The organic #1 rank is a highly competitive spot where local businesses are often outrun by national service providers and big companies with big SEO budgets. […]
Larisa Aslanyan March 17, 2021December 11, 2020
At Waypost Marketing, we focus on building strong relationships and providing positive results for our clients! Every year, Clutch announces their Leader Awards, the top-performing B2B […]
Larisa Aslanyan December 11, 2020March 6, 2020
If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
Larisa Aslanyan March 6, 2020February 4, 2020
The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]
Larisa Aslanyan February 4, 2020