Fuel powerful growth with a brand development strategy.

What is brand development? A fully developed brand forms the foundation of your business. Our brand development strategies refine and document the intangible qualities that make up your brand. Your company’s purpose, mission, vision, values, culture, positioning, voice, and visual identity will all align and become the most valuable assets to your company. Without a strong brand foundation, you’ll fail to make meaningful connections with the people you are trying to serve.

At Waypost, we offer several in-depth brand development services that we can execute individually or together.

Find your "Why"

Brand Purpose Development

Building a great brand relies on two principles:

  1. Know your brand purpose.
  2. Infuse that brand purpose into every aspect of your business.

Effective brand development always begins with purpose. Every successful brand has a powerful purpose behind it. Your brand’s purpose is why you get up every day and provide the good or service your company offers.

13% of consumers would pay up to 50% more for products or services if they had the impression that your business actively makes a positive world impact. In other words, first impressions pay off! (Consumer Thermometer)

Brand purpose development with Waypost begins with finding your company’s “why.”

Why does your company exist? What services do you provide? What differentiates you from your competitors? Why do your clients/customers trust you? Why do they choose you? Do you have a healthy company culture? Does what you do matter?

A brand purpose exercise is an extensive, candid process to determine your company’s strengths, weaknesses, and aspirations. We then highlight misaligned values and define areas of growth potential. We use the good things about your business to inform our strategy for realigning every part of your brand toward a common purpose.

Some questions during the brand purpose development process can be challenging to answer and often elicit strong feelings. But this transparency will ultimately lead to a more substantial brand purpose and growth-driven results.

Once your “why” is determined, we craft a unique brand purpose statement. We then help you articulate that statement by establishing a brand voice and documenting your company mission, vision, and values. We take the resulting documentation into all of your future marketing, sales, and support strategies.


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After our initial meeting, I knew right away that this was the team I wanted to work with in launching our business.

The blend of professional service and warm personal touch made the entire experience incredibly rewarding. I'm super grateful to have worked with them in creating our brand, our voice and our vision as a company. Hands down, my collaboration with Waypost has been an exceptional experience.

—Brad Toews, Owner & Founder of Foothills Solar Plus

Consistency and cohesion

Brand Identity Development

Create a clear, cohesive visual identity.

Establishing a clear, immediate understanding of your brand requires a strategic visual identity. To visually brand your company, Waypost develops a comprehensive set of brand guidelines. These guidelines are ready to be used in all of your brand strategies in order to maintain visual consistency and cohesive tone.

A brand identity package developed by Waypost includes:

  • Custom logo design
  • Clearly defined logo usage instructions
  • Colors and fonts
  • Patterns and iconography
  • Photography recommendations
  • Stationery suite (business card, envelope, letterhead)
The trust Waypost has earned from us is by understanding who we are, what we do, and where we want to go. Their expertise has gotten us there, and continues to support our efforts at every turn. Waypost Marketing is one of the best investments our company has instilled in our 48 years of existence.

Jamie Gillespie, Carolina Painting Co. / CPC Floor Coatings

Custom Logo Design

Your brand is more than just your company name. Your visual identity plays a vital role in your brand development and reputation. With this in mind, we don’t just produce pretty logos that are all flash and have no substance.

Waypost takes a strategy-first approach to logo development. We discover what your company stands for and what unique value you provide. The brand identities we develop reflect our drive to treat every client’s business as if it were our own. Each logo we design represents a brand we are proud to support.

We provide a comprehensive brand style guide with every identity package. This guide includes color palettes, fonts, patterns, and everything else you need to maintain a unified visual identity company-wide.


Let's build your brand.

If you’re ready to experience powerful growth fueled by a purpose-driven brand, reach out to us today.

Our team of strategists and creative experts are ready to help you find your “why” and build an impactful visual identity for your company. Give us a call at (864) 288-6162 or contact us online to learn more about how our Brand Development services can help you grow your business.