Digital Marketing & Branding for Law Firms and Legal Service Providers
When you work in the legal industry, your marketing challenges are more complex than in just about any other industry. Whether you’re a law firm marketing primarily to consumers or you’re a legal services provider marketing to other businesses, executing effective strategies while staying within regulatory guidelines can be tricky. That’s why you need an agency with experience in this field.
Whether you need a marketing strategy, branding, web design, digital marketing, or help with technology that can streamline your processes, partner with an agency with demonstrated success in the legal industry.
(Google Legal Services Study).
Websites Designed to Generate Leads
Your website is the cornerstone of your online brand. It’s crucial that your site convey a sense of gravitas and authority while simultaneously inspiring faith and reassurance in your visitor. Integrating a design that accurately reflects the heart of your organization with the functionality that will convert users into warm leads is the first step to successful digital marketing.
In order to accomplish this, we start with an intensive Discovery process where we take a deep dive into the services you offer, who you offer them to, how you’re currently positioned in your market, and what your current marketing assets include. With that information in hand, we create a strategy that will form the framework of your website and all future marketing activities.
Digital Marketing in the Legal Industry
Online marketing for the legal industry can be overwhelming because the target market is so broad. There is a wide assortment of tactics that can be used to attract, nurture, and convert different segments of the market, but there are also regulations in place to keep legal marketing from preying on the unwary. Not only do Bar Associations have strict parameters in place for digital marketing, but different platforms often have their own rules.
Waypost has worked with lawyers, law firms, and legal services providers for the better part of a decade and we have achieved incredible results for these organizations. Using a variety of tactics from SEO and paid search campaigns to video strategy and Facebook lead ads, we have increased qualified leads for our clients and grown their bottom lines. Check out our case studies to learn more!
In three years of working with Bluestein Attorneys,
we’ve increased their organic search traffic by 425% and web-generated leads by 750%.
Analytics, Reporting & ROI
Handing your organization’s brand off to a third party can be intimidating, but it doesn’t have to be. We’re committed to coming alongside our clients and partnering with them to grow their businesses, and to that end we provide regular reporting and monthly strategy sessions. We provide dashboards of the key metrics that we have identified as important to measuring our work toward your goals.
Furthermore, there is a great deal of technology that can be leveraged to automate repetitive tasks, streamline Sales processes, and make a power impactful impression on prospects. Waypost can help with the selection and implementation of live chat and chatbots, CRM platforms, and even lightweight video production technology that you can use yourself.
Brand & Identity
Brand is often thought of simply as your company’s logo or colors or tagline, but a brand is so much more than that. Your brand is what exists in the minds and hearts of your clients. Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” In this age of hyperconnectivity, you have to act as if your client is in the room 24/7, not only listening, but joining in on the conversation and inviting their friends to join, too.
If you need help crafting a brand identity for a law firm or legal service provider, contact Waypost today. We have a wealth of experience helping our clients in the law industry not only design and develop compelling logos, but also craft their brand voice and shape their visual digital identity.