Inbound Marketing, similar to Content Marketing, is the practice of using content to attract your ideal customer to your business.
You broadcast high-value, informational content on digital media, and when someone has a problem you can solve, your content gets found. In terms of short- and long-term investments, inbound is long-term.
Inbound marketing focuses on people who have a problem you can solve. We like to think of it as the difference between a magnet and a bullhorn. It doesn’t waste time and energy marketing to everyone and hoping that someone out there needs your solution. More importantly, the return on investment is extremely demonstrable.
What's important to understand about Inbound Marketing is that it focuses on demonstrating your value to the people who need it. Sure, it works to increase traffic to your site — especially after months of consistent publishing. But it also works to nurture interested users, educating them until they’re ready to become qualified leads. This is what truly turns your website into your most valuable salesperson.
A properly implemented inbound strategy will take some time to ramp up to full speed, but once you have it running, you can expect a steady stream of results as a foundation for the rest of your marketing activities.
Inbound Marketing is the core methodology of our marketing strategies because well-positioned, well-delivered content is the best way to reach people on the internet today.
Inbound Marketing With Waypost
Waypost has a team of experts in Inbound Marketing because we’ve been doing it since its inception.
We understand that Inbound Marketing in today’s crowded digital landscape requires precision and a finely honed strategy in order to cut through the noise and reach your target market.
Our approach includes a strategy that is born out of an intense Discovery Project, so we understand your business almost as well as you do — from your current operations to your long-term goals, your current customers to the markets you want to expand into.
We set measurable goals and work in 90-day sprints to accomplish them. Additionally, we leverage the best technology available to automate as many of your processes as make sense, taking repetitive tasks off your plate and freeing you to focus on higher-level functions.
Finally, we understand that there is no one-size-fits-all approach when it comes to digital marketing. Not only do we create a custom-tailored plan that includes the services and technology that fit both your needs and your budget, but we can also be involved at whatever level is comfortable for you.
Our goal is to be your partner in growing your business, so if you have a Marketing Manager who just needs some consulting, we’re happy to help. If you’re in a position where you just want someone to take the whole marketing mountain off your plate, we can execute full-blown Inbound implementation for you — essentially operating as your outsourced marketing department.
Waypost Marketing has proven themselves month after month by helping improve my total internet marketing.
Doug, Danielle, and their staff performed beyond my expectation, always improving the website they designed for me and increasing the traffic so I can increase my business. I can't say enough good about Waypost. They took me from the Yellow Pages to Digital Marketing and held my hand the entire way. Ken's Plumbing, "The Picky People's Plumber", will always be grateful.
—Ken Flournoy, Owner of Ken's Plumbing
If you know you need to be doing something with Inbound Marketing, or if you feel like you’re spinning your wheels and not gaining any traction with your current activities, let’s talk. Give us a call at (864) 288-6162 or fill out the form below to request your free consultation.