Why Do You Need A Good Inbound Marketing Agency?
Inbound marketing is a long-term investment in your customers, and as a result, in your business.
At the core of this marketing approach lies using content to attract and continuously nurture your ideal customer. And in today's digital-savvy, highly-competitive world, developing connections is the key to winning customers' hearts (and wallets).
It is easy to grasp the difference between inbound vs. outbound marketing by drawing a parallel between a magnet and a bullhorn. An inbound marketing strategy, like a magnet, pulls customers into the sales funnel by sharing the right content to the right people at the right time. In contrast, an outbound marketing strategy, much like a bullhorn, pushes messages to a broad audience, often with less emphasis on personalization or relevance to the "targeted" audience.
Try to set aside your professional perspective and put yourself in the customer's shoes — which approach do you find more appealing?
Inbound marketing creates value for your customers, and for your business.
Inbound marketing provides value to potential customers when and where they need it most. It nurtures leads by educating them until they're ready to buy. This transforms your website into your most important salesperson, effectively having your website work for you.
However, when you shift from the customer perspective and revert to a managerial standpoint, you recognize that you waste time and money by marketing to a wide audience, especially without a well-defined strategy. More importantly, an inbound marketing strategy enables you to optimize your website’s visitors’ value and leverage it to enhance your ROI.
Inbound marketing wins on both fronts, and this is why you need a reliable inbound marketing agency.
Inbound marketing is a win-win. Customers receive valuable, personalized content that guides them to solutions for their needs. Businesses can optimize their marketing investments by converting website visitors into leads and sales.
An inbound marketing approach fuels business growth. But realizing its full potential requires expertise. A reliable inbound marketing agency can help develop and execute a well-thought-out inbound marketing strategy.
With a wide range of inbound marketing services, an inbound marketing agency can assist in:
- Creating relevant content that attracts and nurtures leads
- Optimizing websites for lead conversion across the buyer's journey
- Automating and tracking marketing performance to maximize ROI
Inbound Marketing With Waypost
Waypost has a team of experts in Inbound Marketing because we’ve been doing it since its inception.
Waypost is an inbound marketing agency with over 20 years of experience. As a veteran service provider, we understand that effective inbound marketing in today’s crowded digital landscape requires precision and a finely honed strategy. Therefore, our approach is based on three pillars: '
- An initial Discovery Project to learn the ins and outs of your business
- Quarterly marketing strategies, or as we like to call them, “90-day sprints”
- Integration of martech platforms
Finally, we understand that there is no one-size-fits-all approach when it comes to digital marketing. This is why we offer flexible inbound marketing services, so we can together create customized plans tailored to your needs and budget.
Our goal is to be your partner in growing your business. So if you are a marketing manager who just needs some consulting, or if you want someone to take the whole marketing mountain off your plate — we’re happy to help.
Waypost Marketing has proven themselves month after month by helping improve my total internet marketing.
Doug, Danielle, and their staff performed beyond my expectation, always improving the website they designed for me and increasing the traffic so I can increase my business. I can't say enough good about Waypost. They took me from the Yellow Pages to Digital Marketing and held my hand the entire way. Ken's Plumbing, "The Picky People's Plumber", will always be grateful.
—Ken Flournoy, Owner of Ken's Plumbing
If you know you need to be doing something with Inbound Marketing, or if you feel like you’re spinning your wheels and not gaining any traction with your current activities, let’s talk. Give us a call at (864) 288-6162 or fill out the form below to request your free consultation.