Michelle Griggs, Creative Director
Aside from my minor roles as Head Charcuterie Board Designer and Chief Pie Baker, I serve as the Creative Director at Waypost. I oversee all design work for ourselves and our clients and ensure that all creative work produced by Waypost accurately and positively reflects our clients’ brands. I’m the design lead on all our major branding and web design projects. I take the strategies developed by other team members and turn them into beautiful, functional, visual representations of our clients’ needs and goals.
Most designers strive to stay abreast of current design trends or flashy new styles. But I believe that good design is not trendy. Good design is problem-solving. Good design takes the need of the client and cranks out a genius deliverable, regardless of current trends or styles. One of my favorite things about Waypost is how we treat our client’s budget as if it were our own. We don’t just do major design projects for the sake of accruing hours or checking boxes; we identify the needs of our client, formulate strategies to solve those needs, and create strategy-based collateral that is both beautiful and intentional in its design.
I’ve been at Waypost since 2018, but I’ve been in the professional design field since 2008. In my more-than-a-decade of professional experience, I can honestly say that I’ve never worked anywhere like Waypost. Our team just clicks. We genuinely care about each other, and that care bleeds into our work together. It’s an honor to work for a company whose values and purpose are actually lived out and not just buried in a company handbook.
Outside of work, I enjoy rock climbing with my husband, cooking and baking, and spoiling my pet dogs and lizard.