We are a digital agency serving Columbia, SC.

Digital marketing strategy, coaching & full-service solutions for forward-thinking organizations.

Welcome to Inbound Marketing, Columbia.

We identify the biggest challenges to reaching your goals and create a strategy unique to those challenges.

Web Design

Web Design & Performance

Good web design is measured by performance. A beautiful website can be nice, but it can also be a bottleneck. You need a growth-driven, goal-oriented approach to web design.

Website Traffic

SEO & Organic Traffic

A comprehensive SEO strategy will deliver quality organic traffic as search behaviors and search engine marketing continue to change dramatically.

Sales Support

Lead Generation & Nurturing

Are you able to generate, capture, nurture, and deliver Marketing Qualified Leads (MQLs) to your sales team? You need the right technology and a comprehensive plan.

Quality Leads

Sales & Marketing Alignment

Do your Sales and Marketing teams work together with Senior Management from a common playbook? You need to set the right goals, build a common strategy, and execute it together.

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We understand that you need more than a website — you need a complete digital marketing strategy that results in leads and conversions. Delivering such a comprehensive inbound marketing strategy requires careful evaluation, expert development, and ongoing analysis and adjustment. In order to accomplish this for you, we have a full-service approach to determining what your business needs and providing that to you, along with our unrivaled customer support.


  • Online Presence through Responsive Website Design & Development
  • Lead Generation through SEO, PPC, Social Media, Email Marketing, and Re-Marketing
  • Lead Nurturing through smart marketing campaigns targeted to your buyer personas
  • Prospect Conversion through Calls to Action and premium content offers.
  • Customer Communication through Social Media, Email Marketing, and Mobile Marketing
  • Results Analysis through Web Analytics for continual improvement

We believe in maintaining long-term relationships with our clients. If you’re simply looking for a cookie-cutter, single-shot website, we’re probably not a good fit for you. If you’re looking for a partner in Columbia, SC then give us a call at (864) 288-6162. We offer a free and no-obligation consultation.

Embrace the right technologies to fit your needs.

In 2018 there are over 5000 digital marketing technology companies providing a wide array of tools and platforms to help execute any strategy you could imagine. An effective “technology stack” will look different for every client. We can help you integrate the right technologies to meet your goals and provide either coaching or full strategy execution as you see fit.

In order to provide the best possible solutions to the wide array of challenges you may face, we continue to build strong relationships with quality software and service providers that have a proven track record of success in their unique fields.

The brands represented below are partners with whom Waypost shares a common vision. These are companies that know us by name and work closely with us to ensure your success.

HubSpot Agency Partner
Google Partner
Wistia Agency Partner
Databox Partner
CallRail Partner

We offer digital marketing strategy, coaching & full-service solutions for lead generation, lead nurturing, and revenue growth.

What’s keeping you from reaching crushing your goals?

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