March 28, 2018
I recently presented for a local group of marketers on the topic of video marketing. After the talk, I asked the question, “Besides cost, what is […]
Sam Gerdt March 28, 2018Sam Gerdt March 28, 2018May 27, 2015
Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning […]
Sam Gerdt May 27, 2015March 11, 2015
We’ve covered research and prototyping, and now we actually have a fleshed out design to work with. It’s time to do some testing. Usability testing is […]
Sam Gerdt March 11, 2015February 3, 2015
The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool […]
Sam Gerdt February 3, 2015January 22, 2015
How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and […]
Sam Gerdt January 22, 2015December 4, 2014
Responsive Web Design (RWD) is popular for many reasons: It allows for quick implementation of mobile-friendly websites. It doesn’t require a separate platform or database. It […]
Sam Gerdt December 4, 2014October 28, 2014
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify […]
Sam Gerdt October 28, 2014April 12, 2014
So, what exactly is ‘Responsive Web Design’? The emergence of responsive web design is largely due to the rapid growth of smartphones and other mobile devices. […]
Sam Gerdt April 12, 2014