Social Media

May 1, 2018

3 Strategies to Guarantee Social Media Isn’t Your Worst Investment

  There was a time when social media and marketing platforms were willing to give you amazing value just for using their services and contributing to […]
April 13, 2018

Facebook’s Privacy Blunders are going to Affect Your Business

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf […]
September 7, 2017

Do Digital Marketers Still Use Yelp?

There was once a time where every business wanted to ensure they had a listing on Yelp, and the website was considered an essential part of […]
June 15, 2017

How Employee Spotlights Help Client Engagement

Have you seen our Waypost Spotlights on Instagram and other social accounts? We choose a member of our Waypost team, ask them a few questions, and […]
September 15, 2016

Online Reputation Tips: Dealing with Negative Online Reviews

Do you ever conduct the “small search” for your own business online? Let’s confess it, it’s pleasant to see mentions of your company and enjoy a […]
August 25, 2016
woman writing on white board

3 Ways to Convert More Customers from Social Media Marketing

So, your corporate social media pages are up and running, you’re posting the right content to engage your audience, and little by little the “army” of […]
August 23, 2016

Dark Social: Traffic That Your Web Analytics Can’t Track

Data tracking and web analytics play a big role in the everyday life of a marketer. And while we should all base our marketing efforts on […]
July 22, 2016

Does Your Company Need Social Media Listening?

Marketing is hard work, and social listening is one of the best ways to learn whether or not that work is paying off. What is social […]
March 9, 2016

Social Media Marketing: Turning Your Prospects into Friends

Social media has become an invaluable tool for business owners because it is the platform which consumers use to communicate with each other. Tons of business […]
February 11, 2016

Top Reputation Management Trends To Watch Out For In 2016

Whether you’ve planned it or not, you already have a reputation. It’s either positive or negative. If your target cannot find any content (visual and textual) […]
January 29, 2016

10 Social Media Best Practices

When it comes to social media marketing everyone wants in on the fun. According to Hubspot, 70% of the entire world’s internet population is actively using […]
October 20, 2015

The Pros and Cons of Social Media Platforms

I think by now we all know how to use different social media platforms in our own personal lives, but using them professionally is a whole […]