Digital Marketing
October 7, 2022
Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” In other words, your brand is the essence […]
Sam Gerdt October 7, 2022September 16, 2022
At Waypost Marketing, we deliver end-to-end digital services to small and ambitious businesses. We provide results-oriented solutions with a strategy-first approach. Since 2003, we’ve been empowering […]
Doug Fowler September 16, 2022June 29, 2020
When contractor jobs aren’t rolling in like they used to, you’ve got to find a solution. Marketing may be one of the first things that comes […]
Sara Gilstrap June 29, 2020April 24, 2020
When we engage in Brand Development and Discovery work, we seek out how to make meaningful connections between your business and your target consumer. We want […]
Erin Durham April 24, 2020March 26, 2020
What’s your brand purpose? It’s a good question – and often confusing one. Many people think that brand development is simply a company’s logo, colors, or […]
Michelle Griggs March 26, 2020March 6, 2020
If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
Larisa Aslanyan March 6, 2020February 28, 2020
Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds […]
Erin Durham February 28, 2020February 4, 2020
The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]
Larisa Aslanyan February 4, 2020January 21, 2020
Google PageSpeed Insights (PSI) is a tool that was designed by Google to quickly test web site performance and offer suggestions for improving your web design […]
Sam Gerdt January 21, 2020January 14, 2020
As technologies and buyer mentalities change, it’s important to adapt your marketing tactics so you can better reach prospects and generate more leads for your business. […]
Sara Gilstrap January 14, 2020November 12, 2019
I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
Sam Gerdt November 12, 2019September 25, 2019
INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into […]
Erin Durham September 25, 2019