Digital Marketing

October 7, 2022

What is Brand Development and Why Do I Need It?

Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” In other words, your brand is the essence […]
September 16, 2022

Waypost Marketing Named by Clutch as a Top 2022 B2B Company in South Carolina

At Waypost Marketing, we deliver end-to-end digital services to small and ambitious businesses. We provide results-oriented solutions with a strategy-first approach. Since 2003, we’ve been empowering […]
June 29, 2020

5 Core Digital Marketing Principles for Contracting Companies

When contractor jobs aren’t rolling in like they used to, you’ve got to find a solution. Marketing may be one of the first things that comes […]
April 24, 2020

Build a Better Brand: Meaningful Brand Marketing

When we engage in Brand Development and Discovery work, we seek out how to make meaningful connections between your business and your target consumer. We want […]
March 26, 2020

Build a Better Brand: What is Your Brand Purpose?

What’s your brand purpose? It’s a good question – and often confusing one. Many people think that brand development is simply a company’s logo, colors, or […]
March 6, 2020

Getting Chosen for a Featured Snippet in Google SERPs

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
February 28, 2020

Scam Alert! 3 Tactics Telemarketers Use to Create Doubt

Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds […]
February 4, 2020

New Year, New SEO Trends. How Do You Know Where to Spend Your Money?

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]
January 21, 2020

Google PageSpeed Scores are Being Abused

Google PageSpeed Insights (PSI) is a tool that was designed by Google to quickly test web site performance and offer suggestions for improving your web design […]
January 14, 2020

3 Advanced Lead Generation Tactics for Property Developers

As technologies and buyer mentalities change, it’s important to adapt your marketing tactics so you can better reach prospects and generate more leads for your business. […]
November 12, 2019

What Does the New BERT Algorithm Say About the Future of SEO?

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
September 25, 2019

Our Favorite HubSpot Feature Announcements at INBOUND19

INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into […]