November 14, 2018

8 Key Digital Marketing Metrics For Property Development Companies

If you’ve taken the first step of investing in marketing automation software, you’re going to be interested in how well that investment is working out. If […]
November 8, 2018

Ignore Vanity Metrics and Build Meaningful Marketing Reports

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it […]
October 26, 2017

Inbound Marketing Is Not A Crockpot: How Reporting and Analysis Are Crucial To Inbound Marketing

We’ve talked a lot recently about all the work that goes into Inbound Marketing, from the initial research and strategy development to actually executing all the […]
March 30, 2017

14 Digital Marketing Metrics You Should Be Keeping an Eye on

Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there […]
December 1, 2016

Web Analytics: Understanding Referral, Direct, and Email Website Traffic

So you want to increase traffic to your website. Don’t we all! Getting traffic is the first step in the conversion process, but what you may […]
November 22, 2016

Web Analytics: Organic & Social Traffic to Your Website

What is the next best thing to launching a brand new website? Seeing the first sign of new traffic!  Traffic is the currency of digital marketing (that’s […]
August 8, 2016

Conversion is Not a Sale: It’s the Top Digital Marketing Metric

If you haven’t mastered all the internet marketing metrics yet, you should know this; conversion does not always mean a sale. It is a specific action taken […]
June 15, 2016

Speak our language: Digital Marketing Metrics Businesses Need to Know

Digital marketing can’t be measured. This is one of the biggest myths that you might come across and the moment you hear it, take a deep breath […]
February 19, 2015

What Is A Good Bounce Rate?

If you get regular reports from your SEO company or you’ve ever looked at your Google Analytics dashboard, you will see a number called “Bounce Rate”. […]