Sam Gerdt
January 21, 2020
Google PageSpeed Insights (PSI) is a tool that was designed by Google to quickly test web site performance and offer suggestions for improving your web design […]
Sam Gerdt January 21, 2020November 12, 2019
I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
Sam Gerdt November 12, 2019October 25, 2019
Low-hanging fruit. Our approach to boosting the revenue of any client we partner with is to build strategies that appreciate in value over time. The compounding […]
Sam Gerdt October 25, 2019July 8, 2019
For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget […]
Sam Gerdt July 8, 2019June 4, 2019
Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If […]
Sam Gerdt June 4, 2019November 12, 2018
Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]
Sam Gerdt November 12, 2018October 17, 2018
Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot […]
Sam Gerdt October 17, 2018September 19, 2018
The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.
Sam Gerdt September 19, 2018August 29, 2018
Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your […]
Sam Gerdt August 29, 2018May 3, 2018
One of the biggest objections we hear as to why a company isn’t creating regular video content is that it takes too much time and skill […]
Sam Gerdt May 3, 2018May 1, 2018
{{ script_embed(‘wistia’, ‘6vf53ekplz’, ‘, ‘, ‘inline,responsive’) }} There was a time when social media and marketing platforms were willing to give you amazing value just […]
Sam Gerdt May 1, 2018April 13, 2018
In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf […]
Sam Gerdt April 13, 2018