Sam Gerdt

January 21, 2020

Google PageSpeed Scores are Mostly Meaningless and They’re Being Abused

PageSpeed Insights (PSI) is a tool that was designed by Google to make my job as a developer easier, and it actually does a very good […]
November 12, 2019

What Does the New BERT Algorithm Say About the Future of SEO?

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
October 25, 2019

The CRM is the Fastest Way for Manufacturers to Boost Revenue

Low-hanging fruit. Our approach to boosting the revenue of any client we partner with is to build strategies that appreciate in value over time. The compounding […]
July 8, 2019

Digital Marketing Strategies for Trade Shows and Events

For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget […]
June 4, 2019

3 Formulas We Use to Track Your Marketing ROI

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If […]
November 12, 2018
people walking

Understanding Semantic Search and How It Affects Search Engine Marketing

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]
October 17, 2018

Property Developers, Increase Revenue with 3 Marketing & Sales Upgrades

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot […]
September 19, 2018
boats

Breaking Down the Discovery Phase for a Digital Marketing Strategy

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.
August 29, 2018

8 Critical Pieces of a Content Marketing Strategy

Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your […]
May 3, 2018
soapbox

Create Free, Fast & Easy Video With Soapbox (#cultureofvideo)

One of the biggest objections we hear as to why a company isn’t creating regular video content is that it takes too much time and skill […]
May 1, 2018

3 Strategies to Guarantee Social Media Isn’t Your Worst Investment

{{ script_embed(‘wistia’, ‘6vf53ekplz’, ‘, ‘, ‘inline,responsive’) }}   There was a time when social media and marketing platforms were willing to give you amazing value just […]
April 13, 2018

Facebook’s Privacy Blunders are going to Affect Your Business

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf […]
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