Sam Gerdt

November 4, 2022

Four Services that Make a Great Web Design Agency

We talk a lot with clients about web design. Many of our prospects engage with us because they need a new website. But what exactly do […]
October 7, 2022

What is Brand Development and Why Do I Need It?

Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” In other words, your brand is the essence […]
September 30, 2022

Business Technology Review: LastPass Password Manager for Teams

Every business of any size uses a business technology stack to manage both internal and external operations. Many businesses – especially small businesses – are only slightly aware […]
August 31, 2022

WordPress vs. HubSpot CMS: A Comparison of Ecosystems, not Features

Should your next web design use WordPress or HubSpot CMS? It’s been a few years since HubSpot introduced its own CMS for developing fully-functioning websites on […]
August 5, 2022

Organize Your HubSpot Portal with These 9 Quick Tips

Whether you’ve been using HubSpot for a day or for years (We’re going on 8 years!), your HubSpot experience is going to get better as you […]
January 21, 2020

Google PageSpeed Scores are Being Abused

Google PageSpeed Insights (PSI) is a tool that was designed by Google to quickly test web site performance and offer suggestions for improving your web design […]
November 12, 2019

What Does the New BERT Algorithm Say About the Future of SEO?

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
October 25, 2019

The CRM is the Fastest Way for Manufacturers to Boost Revenue

Low-hanging fruit. Our approach to boosting the revenue of any client we partner with is to build strategies that appreciate in value over time. The compounding […]
July 8, 2019

Digital Marketing Strategies for Trade Shows and Events

For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget […]
June 4, 2019

3 Formulas We Use to Track Your Marketing ROI

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If […]
November 12, 2018
people walking

Understanding Semantic Search and How It Affects Search Engine Marketing

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]
October 17, 2018

Property Developers, Increase Revenue with 3 Marketing & Sales Upgrades

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot […]