SEO

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]

Google PageSpeed Insights (PSI) is a tool that was designed by Google to quickly test web site performance and offer suggestions for improving your web design […]

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the […]

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a […]

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with… well, let’s […]

Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you […]

Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is […]

Modern digital marketing trends lead companies towards adapting their SEO strategies to customers’ behaviors. And although some multi-billion brands like Apple still have the power to inspire those […]