SEO

May 10, 2021

Does Your SEO Strategy Account for Voice Search?

Several years ago, I remember poking fun at people using a voice assistant to search on their mobile phones. It seemed odd and a bit awkward […]
March 6, 2020

Getting Chosen for a Featured Snippet in Google SERPs

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that […]
February 4, 2020

New Year, New SEO Trends. How Do You Know Where to Spend Your Money?

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these […]
January 21, 2020

Google PageSpeed Scores are Mostly Meaningless and They’re Being Abused

PageSpeed Insights (PSI) is a tool that was designed by Google to make my job as a developer easier, and it actually does a very good […]
November 12, 2019

What Does the New BERT Algorithm Say About the Future of SEO?

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this […]
December 5, 2018

6 Technical SEO Factors You Can’t Afford to Get Wrong

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the […]
November 12, 2018
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Understanding Semantic Search and How It Affects Search Engine Marketing

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]
November 6, 2018
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What is Structured Data, and Why Should I Care About It?

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a […]
April 17, 2018

5 Bad Habits Your SEO Company Is Hiding From You

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with… well, let’s […]
September 20, 2016

Page Load Time: Make Search Engines Love Your Website

Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you […]
July 29, 2016

Traffic Dropped after Website Re-Design. Should You Set the SEO Alarm?

Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is […]
July 27, 2016

Search Habits for SEO: Optimize Your Content for Customers

Modern digital marketing trends lead companies towards adapting their SEO strategies to customers’ behaviors. And although some multi-billion brands like Apple still have the power to inspire those […]
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