Is your social media marketing team growing your revenue or eating your budget?
B2B social media management needs to adopt outside-the-box strategies to reach hidden audiences.
The problem with most cookie-cutter approaches to social media marketing is that the purpose of these platforms is not primarily content distribution. Your chief goal on any social media platform is to engage with your audience. Content is merely a means to that end, and it’s not even the best option for many companies. Spending a great deal of time and money on your own social media content only makes sense if you have a strategy for effectively engaging your audience through that content.
Many B2B marketers face the especially difficult challenge of trying to reach extremely specific and unique audiences. It can feel like you’re throwing a message in a bottle into the waves. What strategies do you have in place for targeting a specialized audience in a vast and noisy crowd of people?
These challenges are real, but as the saying goes, “Don’t throw the baby out with the bathwater!”
How should B2B companies approach social media?
Social media marketing is an important piece of the SEO puzzle, but you might have a hard time determining how much you should be doing and where.
The Waypost team is constantly executing new and creative ideas to boost traffic and sales.
Monthly summaries of marketing reports really help to showcase all that Doug and the team do for us and are a fresh reminder of what we can do on our end to assist them in furthering our success. They are easy to work with, extremely proficient, inviting, there to answer any and all questions you may have regarding your account, and most importantly- deliver outstanding results. Highly recommend Waypost, I would go no where else for any marketing needs.
—Cassidy De Cillis, Unlimited Outdoor Kitchens
If you’re looking for help maximizing the effectiveness of your social media efforts, let’s talk. Waypost can help you determine which platforms will get you the most bang for your buck, what content you should be sharing on those platforms, and how to get that content created. Give us a call at (864) 288-6162 or contact us online to request a consultation.