Erin Durham, Vice President & Executive Strategist
As Waypost’s Vice President, I run operations and work with the leadership team to help direct the company. As Waypost’s Executive Strategist, I work on developing and executing client strategy.
I’m frequently a sounding board for our President, often serving as the kid on the ground holding his kite string. He has a lot of ideas, and I help him sort through which ones are great and which ones aren't so much. Then I corral our team to execute and implement the great ones.
I also manage operations here at Waypost, which means I’m accountable for keeping us on course. I'm always looking for where we’ve missed the mark and where we could be getting better traction. There is an awful lot of creativity around here, and it's my job to keep us all moving in the right direction.
My favorite assignments at Waypost are Discovery Projects. There are several clients that I sat with for a few hours and just listened to them pour their hearts out about what’s so special about what they do, how they’re able to help people. To take that and turn it into a framework that will launch all the stories we’ll tell for them is a really rewarding challenge for me.
One of the best things about Waypost is that we take our clients’ success very personally. Our clients are free to let their guard down because they know we’re working our hardest to make sure their marketing dollars are being spent in the most effective, efficient ways. I’m very proud to be part of a company where everyone is vigilant about living and working within our integrity. I believe that like attracts like, which means that we attract hard-working, honest clients who also value integrity. It’s a privilege to be a part of something like that, and it’s an honor to represent clients like that.