Karen León, Brand Communication Specialist
Since joining Waypost in 2021, I’ve built on my background in marketing and design to bring a strategy-driven perspective to communications. As Brand Communications Specialist, I focus on developing and managing initiatives that strengthen brand presence, enhance public perception, and support business objectives for both Waypost and our clients.
Because I began on the marketing side, I bring a unique strategy-driven perspective to communications. I combine my background in media, marketing, and design to craft cohesive, impactful messaging. My goal is to help brands connect authentically with their audiences while ensuring every piece of communication aligns with larger business and marketing strategies.
At Waypost, we pride ourselves in being transparent with our clients; we manage their businesses like they’re our own. We each use our individual strengths to find the best possible method to help clients reach their goals in the most unique, practical, and honest way possible.
My favorite thing about working at Waypost is the togetherness. Working for Waypost doesn’t just mean you get to work for the best digital marketing agency out there (and yes, I really mean that). Working for Waypost means you get to work with a team that truly cares about your growth and success. Everyone at Waypost believes in helping each other succeed in order to help our clients reach their highest potential.
Outside of work I enjoy hiking, yoga, and traveling. I love anything that gives me adrenaline… especially if it involves heights! Spending time with family, friends, and pets is also a big part of my life. I also have my cosmetology license, so I enjoy doing hair on the side.