Waypost Marketing Partners with Global View on Strategic Rebrand and Digital Growth

PRESS RELEASE
Waypost Marketing Partners with Global View on Strategic Rebrand and Digital Growth

GREENVILLE, SC — Waypost Marketing, a full-service digital marketing agency based in Greenville, South Carolina, has announced a new partnership with Global View, an independent fiduciary financial advisory firm. The collaboration marks a strategic initiative led by Waypost to refresh Global View’s brand identity, digital presence, and client engagement strategy.

Through this partnership, Waypost is driving a multi-dimensional, transformative rebrand, including:

• Logo Redesign: An updated logo that embodies the firm’s “global view” philosophy, aligning visual symbolism with brand essence, delivering a more relatable identity.
• Refreshed Visual Identity: Modernized design carried through all digital and physical brand assets that reflect the brand’s values.
• Website Strategy: A client-centered website highlighting Global View’s fee-only fiduciary standard, team expertise, and educational resources while guiding visitors confidently toward engagement.
• Ongoing Digital Marketing Initiatives: Strategic campaigns designed to reinforce the firm’s boutique, relational approach and expand visibility among target audiences.

Behind these initiatives is Waypost’s expertise in branding, digital strategy, and inbound marketing, focused on highlighting Global View’s relational qualities, transparency, clarity, and long-term stewardship. The agency’s approach positions Global View for increased visibility, engagement, and growth in a competitive financial services market while ensuring the firm’s marketing authentically reflects its identity and values.

“We approached this rebrand with a deep respect for the transparency, confidence, and peace of mind Global View brings to its clients,” says Michelle Griggs, Waypost’s Vice President and Creative Director. “We wanted to ensure their brand reflected these values from the very first moment someone encountered it. Our work centers on reinforcing the trust their team has earned while creating an experience that removes worry and helps people feel genuinely connected to a partner who’s invested in their future.”

This collaboration demonstrates Waypost’s capability to help professional service firms articulate their brand positioning, humanize their brand, elevate their digital presence, and implement measurable growth strategies. By combining strategic marketing insights with creative design and execution, Waypost enables firms like Global View to strengthen client trust, solidify credibility, and generate meaningful engagement online and offline.

About Waypost Marketing
Waypost Marketing is a full-service digital marketing agency and HubSpot Gold Solutions Partner headquartered in Greenville, South Carolina. Founded on the principles of transparency, integrity, and partnership, Waypost helps growth-minded organizations align their brand, marketing strategy, and digital presence with measurable business outcomes.

About Global View
Global View is an independent fiduciary financial advisory firm in Greenville, South Carolina, dedicated to savers, conservative investors, retirees, and families seeking conflict-free financial advice. They offer personalized guidance in investment management, retirement planning, tax strategy, and estate coordination, helping clients achieve financial clarity and peace of mind through trusted, long-term relationships.

Media Contact
Company Name: Waypost Marketing
Contact Person: Karen Leon, Brand Communication Specialist
Email: [email protected]
Phone: (864) 288-6162
Address: 320 Prado Way, Greenville, South Carolina 29607, United States