Marketing AI

Artificial intelligence is here to help you execute smarter, faster marketing strategies.

If you follow marketing trends, you’re aware that marketing and sales are becoming more platform-based — more dependent on technology. This isn’t limited to software services or your technology stack. Another big shift we’re currently seeing is that consumers are expecting answers with increasing speed and accuracy. When a consumer wants more information or further discussion, they want it right now.

Fortunately, there is technology to meet this rising need for businesses to respond to prospects on demand. Leading the way as this trend develops is Artificial Intelligence (AI). We use AI tools for a variety of tasks — from evaluating and curating content to personalizing web experiences — but the common trait among all of these different tools is that they allow us to be faster and more effective at delivering the right content to the right people.

AI is an opportunity for smarter content, delivered faster and with more accuracy.

How can AI help you better serve your customers and prospects right now?

We have two basic goals as we introduce more AI into our processes — we want better data insights and faster customer service.

Here’s some of what AI can do for you right now:

Chatbots

AI sales and service agents can be used to qualify leads and deliver them to a salesperson directly from your website or social platform. In addition, conversations no longer need to be tied to a platform or a session. With AI, your sales conversations can move fluidly from website to email to phone — anywhere — and everything stays tied to your CRM.

Advanced Content Insights

We use AI in our content mapping and analysis to determine what content has historically performed the best, and why. These same tools also help us to create better content, establish consistency of tone, and automate more of the process.

Content Curation (Smart Content)

Smart content allows you to customize your web experiences to the user based on their past interactions with you (across platforms and sessions).

AI-Powered Content Creation

While still mostly experimental (for us), AI-powered content creation offers unique opportunities to test new ideas and discover new strategies.

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Leverage the power of Artificial Intelligence with Waypost

If you’re ready to elevate your digital marketing game, Waypost can help. Whether you want more powerful customer service or better data insights, we can set you up with the right tools. Give us a call at (864) 288-6162 or request a consultation online.

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