I’ve been thinking about this question and how it aligns with what we are seeing in our agency. At Waypost, we experienced a slowdown in early March of 2020 and started looking at our strategy as soon we realized the pandemic had the potential to be here for a while. There was, and still is, much uncertainty, but we chose to be proactive and started revising our plans at the end of March. The result is that we’re in a much better position coming out of the other side of this pandemic.
With our clients and prospects, we have seen companies fall into one of three buckets.
If you are one of those companies that either did nothing or had to cut back, it’s time to start thinking about what you should be doing moving forward. I believe the pandemic and associated shutdowns have permanently changed the way consumers shop and interact with companies. As a result, every business needs to re-evaluate their marketing strategy. I’m not suggesting you need to scrap everything, but I am suggesting you need to take a hard look at what you’re doing and determine if there are new strategies you need to be employing.
If you are wondering where to start, I’ve listed six things below to consider as part of your marketing strategy for 2021 and beyond.
Every business is unique, and I am sure there are many other opportunities where you can expand your marketing efforts. Those listed above are simply the most common tactics. The main takeaway is that no matter what you have been doing, you should really dedicate some time now to think about what you should be doing for the remainder of 2021.