Social media has become an invaluable tool for business owners because it is the platform which consumers use to communicate with each other. Tons of business owners ignored social media when it first began, thinking it was only for individuals looking to maintain personal relationships.
Now, most businesses realize that they probably need some sort of social media face – maybe a Facebook page for their business. Few people, however, realize the difference between merely existing on Facebook and truly leveraging the power that social media offers.Obviously, social media provides an opportunity to build brand recognition and maybe promotional opportunities. Perhaps not so obviously, it provides an opportunity for market research that has never before been so readily available or inexpensive. A business owner can actually dig in and find out what people are saying about his business, brand, product, or service. What used to be done through market research polls and surveys and other such tactics can now be done simply by “listening”.
You can be sure that your competitors are involved with social media, and if you aren’t involved too, you can be sure that your competitor’s are winning your business.
Since every business has different needs, the best strategy for your business is to create a custom strategy that addresses the challenges of your industry and audience. To get you started, here’s a list of steps your social media marketing should include:
Not so difficult after all, isn’t it? Well, there is one more special ingredient you should add. The only detail that will make your social media presence different from the millions of other pages is creativity. Build and develop your own brand personality, establish online customer service practices and never stop listening.
Build your strategy using inbound marketing best practices, all compiled in our free eBook below.