Blog

July 8, 2019

Digital Marketing Strategies for Trade Shows and Events

For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget […]
June 4, 2019

3 Formulas We Use to Track Your Marketing ROI

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If […]
December 5, 2018

6 Technical SEO Factors You Can’t Afford to Get Wrong

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the […]
November 14, 2018

8 Key Digital Marketing Metrics For Property Development Companies

If you’ve taken the first step of investing in marketing automation software, you’re going to be interested in how well that investment is working out. If […]
November 12, 2018

Understanding Semantic Search and How It Affects Search Engine Marketing

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by […]
November 8, 2018

Ignore Vanity Metrics and Build Meaningful Marketing Reports

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it […]
November 6, 2018

What is Structured Data, and Why Should I Care About It?

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a […]
October 17, 2018

Property Developers, Increase Revenue with 3 Marketing & Sales Upgrades

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot […]
September 19, 2018

Breaking Down the Discovery Phase for a Digital Marketing Strategy

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.
August 29, 2018

8 Critical Pieces of a Content Marketing Strategy

Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your […]
May 15, 2018

Do You Want to GROW Your Business?

I recently realized that there might be a disconnect when we ask our partners, “Do you want to grow your business?” Who is going to say […]
May 10, 2018

Does Content Marketing Have Your Marketing Team In Over Their Heads?

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email… the list goes on and on. […]