Sam Gerdt

March 28, 2018

How To Make A Video In Less Than Two Hours (#cultureofvideo)

I recently presented for a local group of marketers on the topic of video marketing. After the talk, I asked the question, “Besides cost, what is […]
September 22, 2016

Web Design Doesn’t Matter: AIN’T NO MEAT IN A JELLYFISH

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one […]
May 27, 2015

King Content vs. Rapid Metamorphosis

Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning […]
March 11, 2015

The UX Designer’s Toolbox (Part 3): Testing

We’ve covered research and prototyping, and now we actually have a fleshed out design to work with. It’s time to do some testing. Usability testing is […]
February 3, 2015

The UX Designer’s Toolbox (Part 2): Prototyping

The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool […]
January 22, 2015

The UX Designer’s Toolbox (Part 1): Research

How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and […]
December 4, 2014

Responsive Web Design Isn’t Enough

Responsive Web Design (RWD) is popular for many reasons: It allows for quick implementation of mobile-friendly websites. It doesn’t require a separate platform or database. It […]
October 28, 2014

3 Simple Fixes to Improve Website Conversion Rates

You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify […]
April 12, 2014

Responsive Web Design Explained

So, what exactly is ‘Responsive Web Design’? The emergence of responsive web design is largely due to the rapid growth of smartphones and other mobile devices. […]
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